Eileen Brown – författare

Organizations all too often create impressive strategies but fail at implementing them. Based on research with over 750 organizations, Shift conceptualizes execution with energy management in mind to offer discrete capabilities that will help leaders "shift" into more sustainable and dynamic execution practices. With the importance of orchestrating balance between stability and flexibility at the core, Shift is written in four parts - identifying execution barriers, filling gaps, removing distractions, and differentiating execution leaders that are capable of driving improvement.Most novel is the introduction of a performance indicator, called the Cost of Execution (COx), that quantifies execution capabilities and challenges. Shift includes real case studies and describes a comprehensive approach that will help organizations satisfy the business demands of today and adapt to embrace the challenges of tomorrow.

Engaging with social media such as Facebook and Twitter is now a key part of global business communications. Blogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or campaign. It includes: sites and blogs for networking; social media brands and reputation; legal issues. This new edition covers the latest thinking, practices and technology such as Google+.

Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.