Bokus
Eileen Brown, Betsy Aoki - Digital Marketer, Häftad

Häftad, Engelska, 2018

Digital Marketer

Av Eileen Brown, Betsy Aoki

Del i serien BCS Guides to IT Roles

309 kr

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Beskrivning
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
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Eileen Brown is CEO of Amastra, a media strategy consultancy. She is the author of the BCS book 'Working the Crowd', a writer on innovation and social business for ZDNet and an international speaker on the Internet of Things, media, online branding, and women in technology.Betsy Aoki is a Senior Technical Program Manager for metrics at Hulu and has previously worked as a Senior Program Manager for Bing and social media at Microsoft. Betsy has been named by ZDNet's Mary Jo Foley as one of Microsoft's Women Worth Watching, and has been listed as one of biztechtoday's top 25 influential business women of Seattle on Twitter.

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'Finally! Someone has broken down the very complex industry of Digital Marketing! I hope that every college assigns this book to first year marketing and business students and that everyone who is currently in marketing reads it to understand that digital marketing is not just advertising online. I know I'll be sharing it far and wide.'

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