The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. Table of contents:Section I Starting the ProcessThe Successful BusinessGetting Your Plan StartedMaking Your Plan CompellingSection II Business Plan Components The Executive SummaryCompany DescriptionIndustry Analysis & TrendsTarget MarketsCompetitionStrategic Position & Risk AssessmentMarketing Plan & Sales StrategyOperationsTechnology PlanManagement & OrganisationCommunity Involvement & Social ResponsibilityDevelopment, Milestones & Exit PlanThe FinancialsThe Plan's AppendixSection III Putting the Plan to WorkPreparing, Presenting & Sending Out Your PlanLooking for MoneyUsing Your Plan for Classes & CompetitionsInternal Planning for Existing Businesses & CorporationsTime Saving TipsSection IV Special ConsiderationsConsiderations for Internet, "e-businesses"Considerations for RetailersConsiderations for ManufacturersConsiderations for Service BusinessesSection V ReferenceOutline of a Business PlanBusiness Terms GlossaryFunding SourcesResearch Sources Entrepreneur's Sources
