Self-Praise Across Cultures and Contexts

Chaoqun Xie is a chair professor of linguistics and applied linguistics at the School of English Studies, Zhejiang International Studies University, China. Internet pragmatics and (im)politeness are his current primary scholarly interests. His recent edited volumes include (Im)politeness and Moral Order in Online Interactions (John Benjamins, 2020), originally published as special issue of Internet Pragmatics 1:2 (2018), Approaches to Internet Pragmatics: Theory and Practice (co-edited with Francisco Yus and Hartmut Haberland, John Benjamins, 2021), The Philosophy of (Im)politeness (Springer, 2021), and The Pragmatics of Internet Memes (John Benjamins, 2022), originally published as special issue of Internet Pragmatics 3:2 (2020).Ying Tong is a lecturer at the School of Foreign Languages, Nanjing Xiaozhuang University, China. Her research interests cover (im)politeness, (multimodal) discourse analysis, and pragmatic acts in social media. Her publications appeared in such journals as Internet Pragmatics, Pragmatics, and Pragmatics and Society.

• Chapter 1.Introduction: Self-Praise across Cultures and Contexts.- Part 1: Self-Praise in Digital Discourse.- Chapter 2. “I’m Your Guy”: Self-Promoting Behaviour in a Translators’ Forum.- Chapter 3. Self-Promoting: A Double-Edged Sword.- Chapter 4. “I am Bloody Amazing and so are You!”: The (Im)politeness of Self-Praise in the Instagram Posts of Fashion and Lifestyle Bloggers.- Chapter 5. Self-Praise in and through Selfies: A Multimodal Perspective.- Chapter 6. Other-Produced Self-Praise: A Mitigation Strategy.- Chapter 7. An Empirical Study of Chinese Microbloggers’ Explicit Self-Praises.- Part 2: Self-Praise in Face-to-Face Discourse.- Chapter 8. Self-praise in Peninsular Spanish Face-to-Face Interaction.- Chapter 9. Self-Praise in BELF Meetings.- Chapter 10. The Self, the Other, the Tribe, and the Divine: Self-Praise Discourse in Jordanian Arabic.- Chapter 11. Self-Praise in the Mexican Context: A Sociocultural Approach.- Part 3: Self-Praise in Public Discourse.- Chapter 12. TheDouble-Edged Practice of Self-Praise and Self-Denigration in Korean Public Discourse.- Chapter 13. Self-Praise in Czech Television Talk Shows.- Chapter 14. Self-Praise in Russian: A Wild Goose Chase.- Chapter 15. “I am Well-Loved by the Voters.”: Self-Praise in Thai Political Discourse and Two Emic Concepts of Thai (im)politeness.