Creating New Roles for a Sustainable Economy

Anna Sörensson is Associate Professor in Business Administration at Mid Sweden University, Sweden and Inland Norway University of Applied Science, Norway. Her research focuses on sustainable businesses, marketing and entrepreneurship.Maria Bogren is an Associate Professor at Nord University, Norway. Her research interests are Entrepreneurship, Sustainability, and Marketing.Georgiana Grigore is an Associate Professor in Marketing at University of Leicester. Her area of research is in marketing and corporate responsibility concepts and practices, including digital media.Alin Stancu is Professor in Marketing at The Bucharest University of Economic Studies, Romania. His research is customer care, consumer experience, corporate responsibility and public relations.Anders Lundström is Professor Emeritus at Mid Sweden University, Sweden.

• Chapter 1. New roles for a sustainable economy.- Part 1. Digitalization, green businesses and sustainability.- Chapter 2. Green business Model: The digitization of sustainability.- Chapter 3. Bibliometric analysis of research on the concept of CSR and sustainable development in e-commerce.- Part 2. New roles for Sustainability, SMEs and social entrepreneurship.- Chapter 4. Takeaway coffee: The interplay between convenience and sustainability.- Chapter 5. Unleashing the Power of social entrepreneurs for regional development: Insights from Jämtland Härjedalen.- Chapter 6. Corporate Social Responsibility approach by SMEs’ managing directors in the Hungarian city of Győr – Empirical Evidence.- Part 3. Key Organizational challenges for sustainable development.- Chapter 7. The Systematic Sustainable Business Model (SBM) Approach – A Flexible Organizational Tool.- Chapter 8. Citizens’ engagement in the co-creation of smart city – an empirical study.- Chapter 9. Communicated Sustainability Values from Nature-Based Business – Different industries give different perspectives.- Chapter 10. Sustainability developments in municipalities – what, why and how.