Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Häftad, Engelska, 2016

Del i serien Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Beskrivning

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Produktinformation

Utgivningsdatum:2016-09-24
Mått:210 x 279 x 29 mm
Vikt:1 272 g
Format:Häftad
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:497
Förlag:Springer International Publishing AG
ISBN:9783319385563
Originaltitel:Developments in Marketing Science, Volume IX

Utforska kategorier

Innehållsförteckning

Customer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Sales Management and Industrial Marketing.- Research in Progress.- Competitive Session Papers Addendum.