Golden Pitch

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

Inbunden, Engelska, 2027

541 kr

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Beskrivning

How do today's celebrities have the enormous power and influence to be able to push products and change minds?Author Martha Laham explores the history of just where the celebrity endorsement came from. -She delves into the history of celebrity.-Explores society's fascination with celebrity.-Examines the use of celebrity and influencer endorsements.-Looks at the rise of the microcelebrity.-Considers the future of fame and celebrity in the digital age.

Produktinformation

Utgivningsdatum:2027-01-07
Mått:152 x 229 x 28 mm
Vikt:503 g
Format:Inbunden
Språk:Engelska
Antal sidor:256
Förlag:Bloomsbury Publishing Plc
ISBN:9798216197447

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Mer om författaren

Martha Laham is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for more than thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost. Martha is the author of Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards. She lives in Oakland, California.

Innehållsförteckning

Foreword by Mike BarlowChapter 1: Tracing the History of CelebrityChapter 2: Wishing Upon a StarChapter 3: Laughing All the Way to the BankChapter 4: Turning Big Names into Big BusinessChapter 5: Swapping the Box Office for the Ballot BoxChapter 6: So You Want to Be FamousChapter 7: Ushering In a New Era of CelebrityBibliography