Arch G. Woodside – författare
Visar alla böcker från författaren Arch G. Woodside. Handla med fri frakt och snabb leverans.
75 produkter
Innovation And Diffusion Of Software Technology
Mapping Strategies
Av Hugh Pattinson, Arch G. Woodside
Inbunden, 2007
2403 kr
Lägg i varukorg
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level hermeneutic system starting with written accounts of decision-making associated with development and delivery of new software …
Market-Driven Thinking
Inbunden, 2005
1269 kr
Lägg i varukorg
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to …
Case Studies for Industrial and Business Marketing
Inbunden, 1997
1248 kr
Lägg i varukorg
This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business …
Training Exercises for Improving Sensemaking Skills
Inbunden, 1999
2054 kr
Lägg i varukorg
This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret usefully what we see - including recognizing and framing problems/opportunities and skills in transforming data into …
Getting Better at Sensemaking
Inbunden, 2001
1566 kr
Lägg i varukorg
This work's 16 contributions fill the mind with knowledge, skills, and insights useful for improving the executive's ability to do what needs to be done: scan environments better to find the weak signals on breakthrough technologies; shifts in customers' attitudes and behaviors; changes in …
Designing winning products
Av Arch G. Woodside, Timo Liukko m. fl.
Inbunden, 2000
1580 kr
Lägg i varukorg
Written for marketing executives, new product/service managers, and marketing research professionals, "Designing Winning Products" (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product …
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Inbunden, 2002
1479 kr
Lägg i varukorg
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly …
Evaluating Marketing Actions and Outcomes
Inbunden, 2003
1479 kr
Lägg i varukorg
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the …
Managing Product Innovation
Inbunden, 2005
1782 kr
Lägg i varukorg
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as …
Advances in Culture, Tourism and Hospitality Research
Inbunden, 2007
1695 kr
Lägg i varukorg
"Advances in Culture, Tourism, and Hospitality Research" ("ACTHR") broadly seeks to increase understanding and description of human behavior, conscious and unconscious meaning, and implicit/explicit decision processes applied to living and making major and everyday choices from where to live, how …
Advances in Culture, Tourism and Hospitality Research
Inbunden, 2008
1536 kr
Lägg i varukorg
This volume provides useful answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination year-after-year? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? What simple …
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Inbunden, 2010
1725 kr
Lägg i varukorg
This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and explain how firms manage - not solve - these paradoxes. Two research reports are the result of three years of intensive …
Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
E-bok, 2010
1810 kr
Lägg i varukorg
This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and explain how firms manage - not solve - these paradoxes. Two research reports are the result of three years of intensive …
Tourism Sensemaking
Strategies to Give Meaning to Experience
Inbunden, 2011
1321 kr
Lägg i varukorg
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. "Advances in Culture, Tourism and …
Tourism Sensemaking
Strategies to Give Meaning to Experience
E-bok, 2011
1385 kr
Lägg i varukorg
Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. "Advances in Culture, Tourism and …
Creating and Managing International Joint Ventures
Av Robert Pitts, Arch Woodside m. fl.
Inbunden, 1996
1100 kr
Lägg i varukorg
To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the …
Market-Driven Thinking
E-bok, 2012
1262 kr
Lägg i varukorg
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to …
Market-Driven Thinking
E-bok, 2012
1235 kr
Lägg i varukorg
Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to …
Interfirm Business-to-Business Networks
Theory, Strategy, and Behavior
Av Roger Baxter, Arch G. Woodside
Inbunden, 2011
1811 kr
Lägg i varukorg
Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are …
Business-to-Business Marketing Management
Strategies, Cases and Solutions
Av Mark S. Glynn, Arch G. Woodside
Inbunden, 2012
1653 kr
Lägg i varukorg
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and …
Business-to-Business Marketing Management
Strategies, Cases and Solutions
Av Arch G. Woodside, Mark S. Glynn
E-bok, 2012
1794 kr
Lägg i varukorg
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and …
Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Av Kenneth F. Hyde, Chris Ryan m. fl.
Inbunden, 2012
1552 kr
Lägg i varukorg
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical …
Field Guide to Case Study Research in Tourism, Hospitality and Leisure
Av Arch G. Woodside, Chris Ryan m. fl.
E-bok, 2012
1684 kr
Lägg i varukorg
This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical …
Luxury Fashion and Culture
Inbunden, 2013
1394 kr
Lägg i varukorg
"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables …
Deep Knowledge of B2B Relationships Within and Across Borders
Av Arch G. Woodside, Roger Baxter
Inbunden, 2013
1530 kr
Lägg i varukorg
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management …
Deep Knowledge of B2B Relationships Within and Across Borders
Av Roger Baxter, Arch G. Woodside
E-bok, 2013
1904 kr
Lägg i varukorg
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management …
Tourists' Perceptions and Assessments
Av Metin Kozak, Arch G. Woodside
E-bok, 2014
1542 kr
Lägg i varukorg
The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry''s grandmaster thesis, The Tourist Gaze, the …
Tourists’ Perceptions and Assessments
Av Arch G. Woodside, Metin Kozak
Inbunden, 2014
1422 kr
Lägg i varukorg
The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the …
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
E-bok, 2014
1511 kr
Lägg i varukorg
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the …
