Eunju Ko – författare
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3 produkter
The Sage Handbook of Luxury Brand Management and Marketing
Av Klaus Heine, michel phan m. fl.
Inbunden, 2026
2103 kr
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The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future …
Sage Handbook of Luxury Brand Management and Marketing
Av Eunju Ko, Marie-Cecile Cervellon m. fl.
E-bok, 2026
1330 kr
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The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future …
Luxury Fashion and Culture
Inbunden, 2013
1394 kr
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"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables …
