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The Sage Handbook of Luxury Brand Management and Marketing

AvKlaus Heine,michel phanm. fl.

Inbunden, Engelska, 2026

1 732 kr

Skickas inom 5-8 vardagar

The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.

Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.

With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.

Part 1: Rethinking Luxury in a Changing WorldPart 2: The Evolving Luxury ConsumerPart 3: International Luxury MarketingPart 4: Service Innovation, Operations, and Financial Strategy in LuxuryPart 5: Luxury Identity and Cultural Construction of MeaningPart 6: Strategic Levers for Luxury Brand GrowthPart 7: Digital Luxury Futures

Del 7 - Advances in Culture, Tourism and Hospitality Research

Luxury Fashion and Culture

AvArch G. Woodside,Eunju Ko

Inbunden, Engelska, 2013

1 335 kr

Skickas inom 5-8 vardagar

"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high status, and good taste and risk ridicule by playing the part badly. The chapters provide new theory, recipes of methods, and findings on how culture helps humans manage and respond to luxury fashion enactments. Rather than focusing on traditional cultural transformations, it focuses on personal expressions of self and archetypal role-playing and fulfilment through the power of luxury fashion. This volume: applies the perspectives of Veblen, Goffman, McCracken, Thompson, and Belk to provide a theoretical foundation to explain why and how humans buy and enact luxury fashion products, services, and experiences; includes confirmatory personal introspections of explanations of luxury fashion enactments with self-photographs and self-interpretations of the enactments to explain how individuals enact luxury fashion and respond to alternative fashion-marketing designs; and is unique in conjoining sociology, psychology, marketing, and economics to advance fashion marketing theory and research.

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Eunju Ko – författare

The Sage Handbook of Luxury Brand Management and Marketing

Luxury Fashion and Culture

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