Marie-Cecile Cervellon – författare

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The Sage Handbook of Luxury Brand Management and Marketing

AvKlaus Heine,michel phanm. fl.

Inbunden, Engelska, 2026

1 732 kr

Skickas inom 5-8 vardagar

The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future directions of luxury marketing in a rapidly changing global landscape.

Spanning seven thematic parts, the handbook covers everything from the psychology of luxury consumption and international branding strategies to digital transformation, sustainability, and cultural innovation. It traces the historical roots of luxury marketing while addressing contemporary challenges such as ethical sourcing, second-hand markets, AI-driven personalization, and the rise of experiential and purpose-driven luxury.

With contributions from pioneers in the field, this volume reflects the international diversity and intellectual richness of luxury brand research today. It offers both theoretical depth and practical insight, making it an essential resource for scholars, postgraduate students, and professionals seeking to understand and shape the future of luxury branding.

Part 1: Rethinking Luxury in a Changing WorldPart 2: The Evolving Luxury ConsumerPart 3: International Luxury MarketingPart 4: Service Innovation, Operations, and Financial Strategy in LuxuryPart 5: Luxury Identity and Cultural Construction of MeaningPart 6: Strategic Levers for Luxury Brand GrowthPart 7: Digital Luxury Futures

Revolutionary Nostalgia

Retromania, Neo-Burlesque, and Consumer Culture

AvMarie-Cécile Cervellon,Stephen Brown

Häftad, Engelska, 2018

664 kr

Skickas inom 5-8 vardagar

Nostalgia, they say, is not what it used to be. Once a witticism, this statement about the past has come to pass. Nostalgia really isn’t what it used to be. Less than a generation ago, it was regarded as reactionary, as regressive, as reprehensible. Now, it is considered conducive to health, wealth, and human wellbeing. It is something that helps sell products and move merchandise, an underexploited critical resource with emancipatory potential. Nowhere is this transformation better illustrated than in the neo-burlesque community, whose members not only embrace the art-form’s golden age, and happily acquire heritage goods and vintage services, but turn their nostalgic leanings to emancipatory effect. They are retro revolutionaries, feather boa-wearing insurgents who find women’s liberation in sequins and stilettos. This book shines a spotlight on weapons-grade nostalgia, indicating how it is integral to insurrections throughout history, be they political, technological, or cultural. It reveals, through a combination of empirical ethnographic research and revolutionary literary criticism, the part nostalgia plays in a subversive consumer collective that uses fans, fishnets, and frivolity to fight for the right to party against patriarchy and find a fourth-wave form of female emancipation that foregoes old-school feminist fault-finding for good old-fashioned fun, fun, fun.

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Marie-Cecile Cervellon – författare

The Sage Handbook of Luxury Brand Management and Marketing

Revolutionary Nostalgia

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