Mark S. Glynn – författare
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4 produkter
Business-to-Business Marketing Management
Strategies, Cases and Solutions
Av Mark S. Glynn, Arch G. Woodside
Inbunden, 2012
1653 kr
Lägg i varukorg
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and …
Business-to-Business Marketing Management
Strategies, Cases and Solutions
Av Arch G. Woodside, Mark S. Glynn
E-bok, 2012
1794 kr
Lägg i varukorg
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and …
Business-to-Business Brand Management
Av Mark S. Glynn, Mark S. Glynn m. fl.
Inbunden, 2009
1667 kr
Lägg i varukorg
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of …
Business-to-Business Brand Management
Av Arch G. Woodside, Mark S. Glynn
E-bok, 2009
1709 kr
Lägg i varukorg
Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of …
