Arch Woodside – författare
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9 produkter
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1
Av Arch Woodside, Geoffrey Crouch m. fl.
Inbunden, 1999
2152 kr
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Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It …
Creating and Managing International Joint Ventures
Av Robert Pitts, Arch Woodside m. fl.
Inbunden, 1996
1102 kr
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To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the …
Measuring the Effectiveness of Image and Linkage Advertising
The Nitty-Gritty of Maxi-Marketing
Inbunden, 1996
1102 kr
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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it. Readable and in detail, with carefully culled examples that go beyond simple case studies, Dr. …
Tourism Management
Analysis, Behaviour and Strategy
Inbunden, 2007
1936 kr
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Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism …
Tourism Behaviour
Travellers' Decisions and Actions
Häftad, 2009
658 kr
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Consumers' planned behaviour is often very different to what is actually carried out. Consumer plans can relate to four behaviours: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused …
Incompetency and Competency Training
Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
Av Arch Woodside, Rouxelle de Villiers m. fl.
Inbunden, 2016
1064 kr
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This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, …
Incompetency and Competency Training
Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
Av Roger Marshall, Rouxelle de Villiers m. fl.
E-bok, 2016
1418 kr
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This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, …
Incompetency and Competency Training
Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices
Av Arch Woodside, Rouxelle de Villiers m. fl.
Häftad, 2018
1064 kr
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This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, …
Consumer Psychology of Tourism, Hospitality and Leisure, Volume 2
Av Josef Mazanec, Geoffrey Crouch m. fl.
Inbunden, 2001
1464 kr
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This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure (CPTHL) in Vienna in July 2000. The Symposium comprised papers reflecting the progress in consumer psychology theory and research. The Vienna Symposium put special emphasis on consumer …
