Metin Kozak – författare
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86 produkter
Progress in Tourism Marketing
Inbunden, 2006
2590 kr
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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact …
Culture and Cultures in Tourism
Exploring New Trends
Av Andres Artal-Tur, Metin Kozak
Inbunden, 2019
2506 kr
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According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also …
Chinese Outbound Tourist Behaviour
An International Perspective
Av Jun Wen, Metin Kozak
Inbunden, 2022
2581 kr
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Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled …
Chinese Outbound Tourist Behaviour
An International Perspective
Av Jun Wen, Metin Kozak
Häftad, 2024
665 kr
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Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled …
Culture and Cultures in Tourism
Exploring New Trends
Av Andres Artal-Tur, Metin Kozak
Häftad, 2020
720 kr
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According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also …
Advances in Tourism Destination Marketing
Managing Networks
Av Metin Kozak, Juergen Gnoth m. fl.
Inbunden, 2009
2831 kr
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This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and …
Handbook of Tourist Behavior
Theory & Practice
Häftad, 2012
923 kr
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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes …
Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Av Metin Kozak, Seyhmus Baloglu
Häftad, 2012
824 kr
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Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …
Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Av Metin Kozak, Seyhmus Baloglu
Inbunden, 2010
2590 kr
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Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …
Handbook of Tourist Behavior
Theory & Practice
Inbunden, 2008
3161 kr
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In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes …
Culture and Cultures in Tourism
Exploring New Trends
Av Metin Kozak, Andres Artal-Tur
E-bok, 2020
849 kr
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According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017. City tourism relies on culture as a major product, providing benefits not only for interested visitors, but also …
Destination Benchmarking
Concepts, Practices and Operations
Av Metin Kozak
Inbunden, 2003
1447 kr
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Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular …
International Case Studies in Tourism Marketing
E-bok, 2022
842 kr
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This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence …
International Case Studies in Tourism Marketing
E-bok, 2022
815 kr
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This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence …
Chinese Outbound Tourist Behaviour
An International Perspective
Av Metin Kozak, Jun Wen
E-bok, 2022
785 kr
Lägg i varukorg
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters …
Chinese Outbound Tourist Behaviour
An International Perspective
Av Metin Kozak, Jun Wen
E-bok, 2022
785 kr
Lägg i varukorg
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters …
Early Framers of Tourism Knowledge, Volume I
E-bok, 2023
809 kr
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This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
Early Framers of Tourism Knowledge, Volume I
E-bok, 2023
809 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
Early Framers of Tourism Knowledge, Volume II
E-bok, 2023
741 kr
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This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
Early Framers of Tourism Knowledge, Volume II
E-bok, 2023
725 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
Early Framers of Tourism Knowledge, Volume III
E-bok, 2023
768 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
Early Framers of Tourism Knowledge, Volume III
E-bok, 2023
785 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world. Strengthening a field …
International Case Studies in Event Management
Av Metin Kozak, Gurhan Aktas m. fl.
E-bok, 2024
657 kr
Lägg i varukorg
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these …
International Case Studies in Event Management
Av Metin Kozak, Gurhan Aktas m. fl.
E-bok, 2024
657 kr
Lägg i varukorg
This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these …
Early Framers of Tourism Knowledge, Volume I
Inbunden, 2023
2590 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world.Strengthening a field and …
Early Framers of Tourism Knowledge, Volume I
Häftad, 2024
668 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world.Strengthening a field and …
Early Framers of Tourism Knowledge, Volume II
Inbunden, 2023
2590 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world.Strengthening a field and …
Early Framers of Tourism Knowledge, Volume II
Häftad, 2024
668 kr
Lägg i varukorg
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism–based knowledge and education across the world.Strengthening a field and …
International Case Studies in Tourism Marketing
Häftad, 2022
758 kr
Lägg i varukorg
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.The dynamic characteristic of the industry under the influence of …
International Case Studies in Tourism Marketing
Inbunden, 2022
2590 kr
Lägg i varukorg
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.The dynamic characteristic of the industry under the influence of …
