Seyhmus Baloglu – författare

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7 produkter

1. 

   Managing and Marketing Tourist Destinations

   Strategies to Gain a Competitive Edge

   Av Metin Kozak, Seyhmus Baloglu

   Häftad, 2012

   824 kr

   Lägg i varukorg

   Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …

2. 

   Managing and Marketing Tourist Destinations

   Strategies to Gain a Competitive Edge

   Av Metin Kozak, Seyhmus Baloglu

   Inbunden, 2010

   2590 kr

   Lägg i varukorg

   Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …

3. 

   Managing and Marketing Tourist Destinations

   Strategies to Gain a Competitive Edge

   Av Metin Kozak, Seyhmus Baloglu

   E-bok, 2010

   970 kr

   Lägg i varukorg

   Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …

4. 

   Managing and Marketing Tourist Destinations

   Strategies to Gain a Competitive Edge

   Av Metin Kozak, Seyhmus Baloglu

   E-bok, 2010

   970 kr

   Lägg i varukorg

   Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus …

5. 

   Marketing for Hospitality and Tourism, Global Edition

   Av Philip Kotler, John Bowen m. fl.

   Häftad, 2021

   1072 kr

   Lägg i varukorg

   Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing …

6. 

   Marketing for Hospitality and Tourism, Global Edition -- Revel

   Av Philip Kotler, John Bowen m. fl.

   2023

   798 kr

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7. 

   Handbook of Scales in Tourism and Hospitality Research

   Av Dogan Gursoy, Muzaffer Uysal m. fl.

   Inbunden, 2014

   794 kr

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   As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of …