Marketing for Hospitality and Tourism, Global Edition -- Revel

Name: Marketing for Hospitality and Tourism, Global Edition -- Revel
Brand: Pearson Education
Price: 780 SEK
Availability: InStock

AvPhilip Kotler,John Bowen

Pearson Education

2023

780 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Produktinformation

Märke:Pearson Education
Utgivningsdatum:2023-05-03
Höjd:150 x 230 x 1 mm
Vikt:17 g
Språk:Engelska
Antal sidor:4
Upplaga:8
Förlag:Pearson Education
EAN:9781292363561

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and TourismService Characteristics of Hospitality and Tourism MarketingThe Role of Marketing in Strategic PlanningPART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing EnvironmentMarketing Information Systems and Marketing ResearchConsumer markets and Consumer Buying BehaviorOrganizational Buyer Behavior of Group MarketMarket Segmentation, Targeting, and PositioningPART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Designing and Managing ProductsInternal marketingPricing Products: Pricing Considerations, Approaches, and StrategyDistribution ChannelsPromoting Products: Communication and Promotion Policy and AdvertisingPromoting Products: Public Relations and Sales PromotionProfessional SalesDirect and Online Marketing: Building Customer RelationshipsPART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination MarketingNext Year's Marketing Plan

Mer från samma författare

Marknadsföring: Teori och tillämpningar

Philip Kotler, Gary Armstrong, Anders Parment

Häftad, 2022

(1)

874 kr

Principles of Marketing Scandinavian Edition

Anders Parment, Sridhar Balasubramanian, Gary Armstrong, Philip Kotler

E-bok

2026

614 kr

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad, 2020

(1)

919 kr

Marketing Management -- Global Edition

Philip Kotler, Kevin Keller, Alexander Chernev

Häftad, 2025

918 kr

Marketing 7.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Inbunden, 2026

243 kr

Framework for Marketing Management, A, Global Edition

Philip Kotler, Kevin Keller

Häftad, 2015

1 007 kr

Marketing 5.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Inbunden, 2021

230 kr

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson Jr., Manish Goyal

Inbunden, 2017

522 kr

Principles of Marketing, Global Edition

Gary Armstrong, Philip Kotler

570 kr

Marketing Management, Global Edition

Philip Kotler, Kevin Keller

535 kr

Du kanske också är intresserad av

10% rabatt på allt

Exit Adventskalender - Julens magi (SE)

Exit

499 kr