Marketing for Hospitality and Tourism, Global Edition -- Revel

AvPhilip Kotler,John Bowen

2023

754 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Produktinformation

Utgivningsdatum:2023-05-03
Höjd:150 x 230 x 1 mm
Vikt:17 g
Språk:Engelska
Antal sidor:4
Upplaga:8
Förlag:Pearson Education
EAN:9781292363561

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Innehållsförteckning

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS Introduction: Marketing for Hospitality and TourismService Characteristics of Hospitality and Tourism MarketingThe Role of Marketing in Strategic PlanningPART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES The Marketing EnvironmentMarketing Information Systems and Marketing ResearchConsumer markets and Consumer Buying BehaviorOrganizational Buyer Behavior of Group MarketMarket Segmentation, Targeting, and PositioningPART III: DEVELOPING THE HOSPITALITY AND TOURISM MAKRETING MIX Designing and Managing ProductsInternal marketingPricing Products: Pricing Considerations, Approaches, and StrategyDistribution ChannelsPromoting Products: Communication and Promotion Policy and AdvertisingPromoting Products: Public Relations and Sales PromotionProfessional SalesDirect and Online Marketing: Building Customer RelationshipsPART IV: MANAGING HOSPITALITY AND TOURISM MARKETING Destination MarketingNext Year's Marketing Plan

Mer från samma författare

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson Jr., Manish Goyal

Inbunden

508 kr

10% rabatt på allt

Principles of Marketing

Anders Parment, Philip Kotler, Gary Armstrong

Häftad

1

976 kr

Marknadsföring: Teori och tillämpningar

Philip Kotler, Gary Armstrong, Anders Parment

Häftad

1

834 kr

Winning At Innovation

Philip Kotler

Inbunden

332 kr

Marketing Management -- Global Edition

Philip Kotler, Kevin Keller, Alexander Chernev

Häftad

860 kr

Elusive Fan: Reinventing Sports in a Crowded Marketplace

Irving Rein, Philip Kotler, Ben Ryan Shields

Inbunden

438 kr

Strategic Marketing for Non-Profit Organizations

Alan Andreasen, Philip Kotler

Häftad

4 779 kr

Framework for Marketing Management; Interpretive Simulations Access Code Card Group B

Philip Kotler, Kevin Lane Keller

Inbunden

3 987 kr

Marketing 3.0

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

Inbunden

207 kr

Marketing Insights from A to Z

Philip Kotler

Inbunden

263 kr

Du kanske också är intresserad av

Marketing for Hospitality and Tourism, Global Edition

Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Häftad

1 013 kr

Managing and Marketing Tourist Destinations

Metin Kozak, Seyhmus Baloglu

Inbunden

2 269 kr

Centre of the Green

John Bowen

Häftad

216 kr

Low-Cost Carriers in Emerging Countries

John Bowen

Häftad

1 231 kr

Barnaby Rudge

Charles Dickens, John Bowen

Häftad

144 kr

Bowen: Plays One

John Bowen

Häftad

332 kr

Handbook of Scales in Tourism and Hospitality Research

Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu

Inbunden

751 kr

Managing and Marketing Tourist Destinations

Metin Kozak, Seyhmus Baloglu

Häftad

756 kr

Phineas Redux

Anthony Trollope, John Bowen

Häftad

156 kr

Nyhet

Greater Game

Dan Sullivan, John Bowen

Inbunden

245 kr