Dogan Gursoy – författare
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37 produkter
Hospitality Marketing
Principles and Practices
Av David Bowie, Francis Buttle m. fl.
E-bok, 2022
1141 kr
Lägg i varukorg
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a …
Festival and Event Tourism Impacts
Av Dogan Gursoy, Robin Nunkoo m. fl.
Inbunden, 2020
2585 kr
Lägg i varukorg
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening …
SPSS Guide for Tourism, Hospitality and Events Researchers
Av Rahul Pratap Singh Kaurav, Dogan Gursoy m. fl.
Inbunden, 2020
2585 kr
Lägg i varukorg
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation …
SPSS Guide for Tourism, Hospitality and Events Researchers
Av Rahul Pratap Singh Kaurav, Dogan Gursoy m. fl.
Häftad, 2020
652 kr
Lägg i varukorg
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation …
Festival and Event Tourism Impacts
Av Dogan Gursoy, Robin Nunkoo m. fl.
Häftad, 2023
711 kr
Lägg i varukorg
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening …
Routledge Handbook of Social Psychology of Tourism
Inbunden, 2022
3684 kr
Lägg i varukorg
The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for …
Routledge Handbook of Social Psychology of Tourism
Häftad, 2025
720 kr
Lägg i varukorg
The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for …
SPSS Guide for Tourism, Hospitality and Events Researchers
Av Nimit Chowdhary, Dogan Gursoy m. fl.
E-bok, 2020
729 kr
Lägg i varukorg
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation …
SPSS Guide for Tourism, Hospitality and Events Researchers
Av Nimit Chowdhary, Dogan Gursoy m. fl.
E-bok, 2020
729 kr
Lägg i varukorg
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation …
Festival and Event Tourism Impacts
Av Medet Yolal, Robin Nunkoo m. fl.
E-bok, 2020
796 kr
Lägg i varukorg
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening …
Festival and Event Tourism Impacts
Av Medet Yolal, Robin Nunkoo m. fl.
E-bok, 2020
814 kr
Lägg i varukorg
Festival and Event Tourism Impacts provides a comprehensive review and analysis of the multi-faceted impacts that festival and events have on a host community, whether positive or negative, and offers recommendations for communities for the successful management of this kind of tourism. Opening …
Routledge Handbook of Social Psychology of Tourism
E-bok, 2022
825 kr
Lägg i varukorg
The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for …
Routledge Handbook of Social Psychology of Tourism
E-bok, 2022
807 kr
Lägg i varukorg
The impacts of tourism, an increasingly crucial area of study amongst researchers, are primarily investigated through economic, socio-cultural or environmental perspectives. The social psychological effects of tourism have not been adequately researched despite often being much more important for …
Hospitality Marketing
Principles and Practices
Av David Bowie, Francis Buttle m. fl.
E-bok, 2022
1141 kr
Lägg i varukorg
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry. The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a …
Hospitality Marketing
Principles and Practices
Av Dogan Gursoy, Francis Buttle m. fl.
Häftad, 2022
966 kr
Lägg i varukorg
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a …
Hospitality Marketing
Principles and Practices
Av Dogan Gursoy, Francis Buttle m. fl.
Inbunden, 2022
2585 kr
Lägg i varukorg
Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a …
Routledge Handbook of Destination Marketing
Av Dogan Gursoy, Christina Chi
Häftad, 2022
771 kr
Lägg i varukorg
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in …
Routledge Handbook of Hospitality Marketing
Av Dogan Gursoy
Häftad, 2022
771 kr
Lägg i varukorg
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important …
Routledge Handbook of Tourism Impacts
Theoretical and Applied Perspectives
Häftad, 2022
771 kr
Lägg i varukorg
This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book …
Routledge Handbook of Destination Marketing
Av Dogan Gursoy, Christina Chi
Inbunden, 2018
3904 kr
Lägg i varukorg
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in …
Routledge Handbook of Hospitality Marketing
Av Dogan Gursoy
Inbunden, 2017
3904 kr
Lägg i varukorg
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important …
Routledge Handbook of Tourism Impacts
Theoretical and Applied Perspectives
Inbunden, 2019
3904 kr
Lägg i varukorg
This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book …
Routledge Handbook of Hospitality Marketing
Av Dogan Gursoy
E-bok, 2017
910 kr
Lägg i varukorg
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important …
Routledge Handbook of Hospitality Marketing
Av Dogan Gursoy
E-bok, 2017
910 kr
Lägg i varukorg
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important …
Routledge Handbook of Tourism Impacts
Theoretical and Applied Perspectives
E-bok, 2019
910 kr
Lägg i varukorg
This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book …
Routledge Handbook of Tourism Impacts
Theoretical and Applied Perspectives
E-bok, 2019
881 kr
Lägg i varukorg
This handbook explores and critically examines both positive and negative impacts of tourism development focusing on the past, present and future issues, challenges and trends from a multidisciplinary global perspective. Through a comparative approach involving international case studies, this book …
Routledge Handbook of Destination Marketing
Av Christina Chi, Dogan Gursoy
E-bok, 2018
890 kr
Lägg i varukorg
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in …
Routledge Handbook of Destination Marketing
Av Christina Chi, Dogan Gursoy
E-bok, 2018
910 kr
Lägg i varukorg
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in …
Handbook of Scales in Tourism and Hospitality Research
Av Dogan Gursoy, Muzaffer Uysal m. fl.
Inbunden, 2014
792 kr
Lägg i varukorg
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of …
Collaboration in Tourism Businesses and Destinations
A Handbook
Av Marios Sotiriadis, Melville Saayman m. fl.
E-bok, 2015
1621 kr
Lägg i varukorg
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a …
