Festival and Event Tourism Impacts

Dogan Gursoy, PhD, is a Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA, and a Senior Research Fellow in the School of Tourism and Hospitality at University of Johannesburg, South Africa. His research interest focuses on services management, hospitality and tourism marketing, tourist behavior, travelers' information search behavior, community support for tourism development, cross-cultural studies, consumer behavior, involvement, and generational leadership.Robin Nunkoo, PhD, is an associate professor in the Faculty of Law and Management at the University of Mauritius; a Visiting Senior Research Fellow at the University of Johannesburg, South Africa; an Adjunct Professor at Griffith Institute for Tourism, Griffith University, Australia; and a Visiting Researcher in the Department of Marketing, Copenhagen Business School, University of Copenhagen, Denmark. He holds a PhD from the University of Waterloo, Canada. He is the associate editor for Annals of Tourism Research, Journal of Hospitality Marketing and Management, and Tourism Review. He has published widely in leading journals such as Annals of Tourism Research, Tourism Management, Journal of Travel Research, European Business Review, and Government Information Quarterly and has edited books on research methods and tourism planning. He is an editorial board member of several leading journals. Robin has research interests in quantitative methods, public trust, sociology of knowledge, and sustainable tourism.Medet Yolal, Ph.D. is Professor of Marketing in Faculty of Tourism at Anadolu University, Turkey, where he mainly teaches issues related to destination management and marketing, tourism marketing and consumer behavior. He has authored or co-authored several articles, book chapters and conference papers on hospitality marketing, consumer behavior, management of small and medium sized enterprises in tourism, and event management. His research interests mainly focus on tourism marketing, consumer behavior, tourist experience, event management, tourism development and quality of life research in tourism.

'Festivals and events can be either core tourist products or supporting ones based on their position in a tourist destination’s product basket. Whatever the role they play, festivals and events as part of a tourist product should be developed and perceived in a competitive business manner and it is important to know how to handle and program or manage a festival or an event and the impacts they create. In this sense, this is a very comprehensive book on broadening our understanding on festivals and events both for the academia and the industry. I am very confident to suggest this valuable work to my colleagues and to add my course reading lists both for the undergraduates and postgraduates.'Prof. Kurtulus Karamustafa, PhD, Kayseri University, Turkey

• Part 1: Review of festivals and events impacts. 1. A comprehensive review of the development of event tourism impact studies over the years. 2. Impacts of festivals. 3. Impacts of festivals and events: the case of Salem’s haunted happenings, Massachusetts, USA. Part 2: Sustainable festival and event management and development. 4. Sustainable festival and event tourism management. 5. Sustainable approach to impacts of festivals. 6.Challenges in sustaining small community events. 7. Is Bozcaada International Festival of Ecological Documentary (BIFED) a green event? Evidence from various perspectives. Part 3: Impacts of festivals and events. 8. Residents’ perceptions of music festival impacts: the role of social interaction. 9. Residents’ perceptions of event impacts and support for the 2012 formula one grand prix in Monaco. 10. The impacts and benefits of holding and watching a mega sporting event—2017 the 29th Summer Universiade in Taiwan. 11. Impact of the visit of a religious personality on the tourism sector of a small island developing state: a case of Pope Francis’ visit to Mauritius in September 2019. Part 4: Event and festival development. 12. Critical success factors for local festivals. 13. The Salzburg Festival: A local development engine. 14. Developing event tourism in Abia state: Ekpe Cultural Festival example. 15. Neuromarketing and greenovation in festival and event tourism: Case of a small island developing state- Mauritius.