Bokus
Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu - Handbook of Scales in Tourism and Hospitality Research, Inbunden

Inbunden, Engelska, 2014

Handbook of Scales in Tourism and Hospitality Research

Av Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu

792 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt över 249 kr.

Beskrivning
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
Produktinformation
  • Utgivningsdatum: 2014-12-18
  • Mått: 172 x 244 x 29 mm
  • Vikt: 1 130 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 432
  • Förlag: CABI Publishing
  • ISBN: 9781780644530
Utforska kategorier
Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.