Bokus
Metin Kozak - Destination Benchmarking, Inbunden

Inbunden, Engelska, 2003

Destination Benchmarking

Concepts, Practices and Operations

Av Metin Kozak

1453 kr

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Beskrivning
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Produktinformation
  • Utgivningsdatum: 2003-12-11
  • Mått: 156 x 234 x 19 mm
  • Vikt: 599 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 240
  • Förlag: CABI Publishing
  • ISBN: 9780851997452
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Mer om författaren

Metin Kozak holds a PhD degree from Sheffield Hallam University, UK. As a Research Fellow, Metin was affiliated with the University of Namur (Belgium) and as a Visiting Professor at Hong Kong Polytechnic University (SAR China) and Bournemouth University (UK). He serves as an editorial board member and ad hoc reviewer of over 20 journals in tourism and hospitality. He has the publication record of 40+ books released with internationally well-known publishers including CABI, Routledge, Elsevier, Emerald, among others. His research interests entail consumer behaviour and marketing. His current affiliation is with the School of Communication, Kadir Has University, Türkiye. He collaborates with several international universities and co-organizes two conferences in tourism: RESNET and ATMC. https://orcid.org/0000-0002-9866-7529

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