C. Ann Hollifield - Böcker

Focusing on the principles of economics and applying them to specific media industries, this work examines the process of media economics decision making by exploring such topics as industrial restructuring, regulatory constraints upon media operations and changing economic value.

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text will learn how to find the stories in the data and how to present those stories in an engaging way to others.Instructor and Student Resources include an Instructor’s Manual, discussion questions, short exercises, and links to additional resources. They are available online at www.routledge.com/cw/hollifield.

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics.Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

This volume’s relevance may be explained, first and foremost, during a time of unprecedented loss of life around the world each day. The data, which is oftentimes incomplete and misleading, nonetheless reveals the state as deficient as well as negligent in its response to social healthcare needs. This volume attests to the fact that pressing global public health concerns are ever present as subjects of societal discourse and debate in developed and developing states. Moreover, the COVID-19 pandemic makes the omission of the ethics of personal data collection analysis in the international relations literature even more salient given the rise of contact tracing and increased uses of mobile phone Apps to track citizens by states and firms across the globe, as this volume’s chapters analyzing the responses to COVID-19 in Iran and Taiwan explain.

In the early twenty-first century, the international relations literature still posits realism as a dominant paradigm in the Western School. This volume introduces alternative frames of reference that address the deficiencies of liberalism with its lack of sufficient attention to ethnic diversity. By drawing on constructivism with its focus on framing, particularly the influence in instrumentalist terms of narratives shaped by the media, this volume explores that influence by analysing case studies in historical context. In 2020, the world’s present, yet unequal, experiences of the triptych, personal data, global pandemic and social protests, lead us to introduce personal data (Image I), the mesh region (Image II) and the distributed ecosystem (Image III) to capture the dynamic, transformative nature of the changing relationship between structure and agency.

This volume’s relevance may be explained, first and foremost, during a time of unprecedented loss of life around the world each day. The data, which is oftentimes incomplete and misleading, nonetheless reveals the state as deficient as well as negligent in its response to social healthcare needs. This volume attests to the fact that pressing global public health concerns are ever present as subjects of societal discourse and debate in developed and developing states. Moreover, the COVID-19 pandemic makes the omission of the ethics of personal data collection analysis in the international relations literature even more salient given the rise of contact tracing and increased uses of mobile phone Apps to track citizens by states and firms across the globe, as this volume’s chapters analyzing the responses to COVID-19 in Iran and Taiwan explain.

In the early twenty-first century, the international relations literature still posits realism as a dominant paradigm in the Western School. This volume introduces alternative frames of reference that address the deficiencies of liberalism with its lack of sufficient attention to ethnic diversity. By drawing on constructivism with its focus on framing, particularly the influence in instrumentalist terms of narratives shaped by the media, this volume explores that influence by analysing case studies in historical context. In 2020, the world’s present, yet unequal, experiences of the triptych, personal data, global pandemic and social protests, lead us to introduce personal data (Image I), the mesh region (Image II) and the distributed ecosystem (Image III) to capture the dynamic, transformative nature of the changing relationship between structure and agency.

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.