Value-Oriented Media Management
Decision Making Between Profit and Responsibility
AvKlaus-Dieter Altmeppen,C. Ann Hollifield
Häftad, Engelska, 2018
Del i serien Media Business and Innovation
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Beskrivning
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions.