Media Business and Innovation – serie
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24 produkter
Handbook of State Aid for Film
Finance, Industries and Regulation
Av Paul Clemens Murschetz, Roland Teichmann m. fl.
Häftad, 2018
2188 kr
Lägg i varukorg
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry …
Managing Media Firms and Industries
What's So Special About Media Management?
Av Gregory Ferrell Lowe, Charles Brown
Inbunden, 2015
1692 kr
Lägg i varukorg
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management …
Employee Engagement in Media Management
Creativeness and Organizational Development
Inbunden, 2015
569 kr
Lägg i varukorg
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the …
Digital Transformation in Journalism and News Media
Media Management, Media Convergence and Globalization
Av Mike Friedrichsen, Yahya Kamalipour
Inbunden, 2017
2188 kr
Lägg i varukorg
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book …
Foreign Direct Investment Inflows Into the South East European Media Market
Towards a Hybrid Business Model
Inbunden, 2016
1098 kr
Lägg i varukorg
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their …
Employee Engagement in Media Management
Creativeness and Organizational Development
Häftad, 2016
569 kr
Lägg i varukorg
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the …
Managing Media Firms and Industries
What's So Special About Media Management?
Av Gregory Ferrell Lowe, Charles Brown
Häftad, 2016
1692 kr
Lägg i varukorg
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management …
Innovation Policies in the European News Media Industry
A Comparative Study
Inbunden, 2017
1534 kr
Lägg i varukorg
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation …
Value-Oriented Media Management
Decision Making Between Profit and Responsibility
Av Klaus-Dieter Altmeppen, C. Ann Hollifield m. fl.
Inbunden, 2017
1425 kr
Lägg i varukorg
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal …
Handbook of State Aid for Film
Finance, Industries and Regulation
Av Paul Clemens Murschetz, Roland Teichmann m. fl.
Inbunden, 2018
3061 kr
Lägg i varukorg
This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry …
Digital Transformation in Journalism and News Media
Media Management, Media Convergence and Globalization
Av Mike Friedrichsen, Yahya Kamalipour
Häftad, 2018
2188 kr
Lägg i varukorg
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The book …
Foreign Direct Investment Inflows Into the South East European Media Market
Towards a Hybrid Business Model
Häftad, 2018
1098 kr
Lägg i varukorg
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their …
Innovation Policies in the European News Media Industry
A Comparative Study
Häftad, 2018
1580 kr
Lägg i varukorg
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how innovation …
Value-Oriented Media Management
Decision Making Between Profit and Responsibility
Av Klaus-Dieter Altmeppen, C. Ann Hollifield m. fl.
Häftad, 2018
1425 kr
Lägg i varukorg
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal …
Handbook of Social Media Management
Value Chain and Business Models in Changing Media Markets
Av Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Inbunden, 2013
2253 kr
Lägg i varukorg
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and …
State Aid for Newspapers
Theories, Cases, Actions
Inbunden, 2014
2253 kr
Lägg i varukorg
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive …
Media Convergence Handbook - Vol. 1
Journalism, Broadcasting, and Social Media Aspects of Convergence
Av Artur Lugmayr, Cinzia Dal Zotto
Inbunden, 2015
1098 kr
Lägg i varukorg
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence …
Media Convergence Handbook - Vol. 2
Firms and User Perspectives
Av Artur Lugmayr, Cinzia Dal Zotto
Inbunden, 2016
1098 kr
Lägg i varukorg
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence …
Handbook of Social Media Management
Value Chain and Business Models in Changing Media Markets
Av Mike Friedrichsen, Wolfgang Mühl-Benninghaus
Häftad, 2016
2188 kr
Lägg i varukorg
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and …
State Aid for Newspapers
Theories, Cases, Actions
Häftad, 2016
2253 kr
Lägg i varukorg
Ever since newspaper companies first turned to their governments for support in the 1950s, print media has been supported by state aid in many parts of the world. Today, the principles and practicalities of these subsidies have been called into question, endangering the secure funding of expensive …
Media Convergence Handbook - Vol. 1
Journalism, Broadcasting, and Social Media Aspects of Convergence
Av Artur Lugmayr, Cinzia Dal Zotto
Häftad, 2016
1128 kr
Lägg i varukorg
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence …
Media Convergence Handbook - Vol. 2
Firms and User Perspectives
Av Artur Lugmayr, Cinzia Dal Zotto
Häftad, 2018
1128 kr
Lägg i varukorg
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence …
Media Corporate Entrepreneurship
Theories and Cases
Av Min Hang
Inbunden, 2016
550 kr
Lägg i varukorg
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in …
Media Corporate Entrepreneurship
Theories and Cases
Av Min Hang
Häftad, 2018
550 kr
Lägg i varukorg
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in …
