Employee Engagement in Media Management

Dr. Stavros Georgiades is a Lecturer of Management at the Department of Economics, Accounting and Finance, Frederick University. He holds a PhD in Management and a BA in Accounting and Economics from the Henley Business School, University of Reading, UK. Prior to his current appointment he was a Business Consultant in London, UK, for several years, his clients including Media Organizations like the BBC. His work cuts across the fields of Organization Studies and Media Management and has been published in the Business and Management Research Journal and the Journal of Business and Economics. Stavros serves as an ad hoc book reviewer for Routledge Publisher, as a reviewer for the journals Organizational Change Management and Business and Economics, and for conferences like the Academy of Management. He is currently a member of the Editorial Board of the Journal of Business and Economics, the Organizational Behaviour and the Human Resource divisions of the Academy of Management and the Organizational Behaviour division of the Brazilian Academy of Management (ANPAD). Stavros has carried out research projects in association with European, US and South American Media Organizations, including Channel 4 UK and Globo Brazil, the second-largest commercial TV network in annual revenue worldwide, and is an associate member of EU funded projects being responsible for their business plans. His most recent research deals with sensemaking in Media Organizations, placing emphasis on such topics as the practicality of organizational change theory and the causal explanations of creativity assessment. In January 2014 he was appointed to the Board of Directors of the Cyprus Broadcasting Corporation (CyBC) by the President of the Republic of Cyprus.

• 1 Introduction.- 2 Employee Engagement and Organizational Change.- 3 Communication Process to Achieve Employee Engagement.- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement.- 5 Employee Engagement Implementation Leading Towards Employee Creativity.- 6 Assessing Employee Creativity.- 7 Conclusion.