Media Economics
Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco
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2 096 kr
Del i serien Routledge Communication Series
1 265 kr
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Beskrivning
Focusing on the principles of economics and applying them to specific media industries, this work examines the process of media economics decision making by exploring such topics as industrial restructuring, regulatory constraints upon media operations and changing economic value.
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