Media Economics
Albert N. Greco, C. Ann Hollifield, Rodney A. Carveth, James Owers, Alison Alexander
E-bok
2003982 kr
Media Economics
Theory and Practice
1 232 kr
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Beskrivning
Focusing on the principles of economics and applying them to specific media industries, this work examines the process of media economics decision making by exploring such topics as industrial restructuring, regulatory constraints upon media operations and changing economic value.
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