Albert N. Greco – författare
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40 produkter
The Business of Scholarly Publishing
Managing in Turbulent Times
Inbunden, 2020
833 kr
Lägg i varukorg
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the …
Business of Scholarly Publishing
Managing in Turbulent Times
E-bok, 2020
403 kr
Lägg i varukorg
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the …
Business of Scholarly Publishing
Managing in Turbulent Times
E-bok, 2020
403 kr
Lägg i varukorg
The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the …
Book Publishing Industry
Av Albert N. Greco, Jim Milliot m. fl.
Häftad, 2013
1070 kr
Lägg i varukorg
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an …
Book Publishing Industry
Av Albert N. Greco, Jim Milliot m. fl.
Inbunden, 2013
2512 kr
Lägg i varukorg
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an …
Culture and Commerce of Publishing in the 21st Century
Av Albert N. Greco, Clara E. Rodríguez m. fl.
Inbunden, 2006
930 kr
Lägg i varukorg
Is publishing a cultural or commercial endeavor? Drawing on extensive data sets and applying the theoretical tools of both sociology and economics, The Culture and Commerce of Publishing in the 21st Century is the definitive social and economic analysis of the current state and future trends of the …
Media Economics
Theory and Practice
Av Albert N. Greco, Rodney A. Carveth m. fl.
Häftad, 2003
1377 kr
Lägg i varukorg
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, …
Economics of the Publishing and Information Industries
The Search for Yield in a Disintermediated World
Inbunden, 2014
3429 kr
Lägg i varukorg
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s …
Changing World of Publishing
A Special Issue of the Journal of Media Economics
Av Dan Shaver, Mary Alice Shaver m. fl.
Häftad, 2000
712 kr
Lägg i varukorg
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing …
Changing World of Publishing
A Special Issue of the Journal of Media Economics
Av Mary Alice Shaver, Dan Shaver m. fl.
E-bok, 2020
820 kr
Lägg i varukorg
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing …
Changing World of Publishing
A Special Issue of the Journal of Media Economics
Av Mary Alice Shaver, Dan Shaver m. fl.
E-bok, 2020
838 kr
Lägg i varukorg
This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing …
Media Economics
Theory and Practice
Av Albert N. Greco, C. Ann Hollifield m. fl.
E-bok, 2003
1099 kr
Lägg i varukorg
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, …
Media Economics
Theory and Practice
Av Albert N. Greco, C. Ann Hollifield m. fl.
E-bok, 2003
1124 kr
Lägg i varukorg
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, …
Book Publishing Industry
Av Robert Wharton, Jim Milliot m. fl.
E-bok, 2013
1302 kr
Lägg i varukorg
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an …
Book Publishing Industry
Av Robert Wharton, Jim Milliot m. fl.
E-bok, 2013
1274 kr
Lägg i varukorg
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an …
State of Scholarly Publishing
Challenges and Opportunities
Av Harold Laski, Albert N. Greco
Inbunden, 2017
1567 kr
Lägg i varukorg
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic …
Economics of the Publishing and Information Industries
The Search for Yield in a Disintermediated World
Häftad, 2014
1026 kr
Lägg i varukorg
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s …
Media Economics
Theory and Practice
Av Alison Alexander, James Owers m. fl.
Inbunden, 2015
2512 kr
Lägg i varukorg
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, …
Economics of the Publishing and Information Industries
The Search for Yield in a Disintermediated World
E-bok, 2014
1115 kr
Lägg i varukorg
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s …
Economics of the Publishing and Information Industries
The Search for Yield in a Disintermediated World
E-bok, 2014
1115 kr
Lägg i varukorg
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s …
State of Scholarly Publishing
Challenges and Opportunities
Av Albert N. Greco, Harold Laski
E-bok, 2017
642 kr
Lägg i varukorg
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic …
State of Scholarly Publishing
Challenges and Opportunities
Av Albert N. Greco, Harold Laski
E-bok, 2017
574 kr
Lägg i varukorg
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic …
State of Scholarly Publishing
Challenges and Opportunities
Av Harold Laski, Albert N. Greco
Häftad, 2009
549 kr
Lägg i varukorg
For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic …
Marketing of World War II in the US, 1939-1946
A Business History of the US Government and the Media and Entertainment Industries
Inbunden, 2020
625 kr
Lägg i varukorg
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and …
Marketing of World War II in the US, 1939-1946
A Business History of the US Government and the Media and Entertainment Industries
E-bok, 2020
839 kr
Lägg i varukorg
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and …
Marketing of World War II in the US, 1939-1946
A Business History of the US Government and the Media and Entertainment Industries
Häftad, 2021
625 kr
Lägg i varukorg
From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and …
College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
Inbunden, 2023
433 kr
Lägg i varukorg
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the …
College Textbook Publishing Industry in the U.S. 2000-2022
The Search for Competitive Marketing Strategies
E-bok, 2023
543 kr
Lägg i varukorg
This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the …
Strategic Marketing of Science, Technology, and Medical Journals
A Business History of a Dynamic Marketplace, 2000–2020
Inbunden, 2023
515 kr
Lägg i varukorg
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing …
