Amy Jo Coffey – författare
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4 produkter
Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Av Amy Jo Coffey, C. Ann Hollifield
E-bok, 2023
1108 kr
Lägg i varukorg
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. …
Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Av Amy Jo Coffey, C. Ann Hollifield
E-bok, 2023
1141 kr
Lägg i varukorg
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through. …
Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Av C. Ann Hollifield, Amy Jo Coffey
Inbunden, 2023
2525 kr
Lägg i varukorg
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work …
Media Analytics
Understanding Media, Audiences, and Consumers in the 21st Century
Av C. Ann Hollifield, Amy Jo Coffey
Häftad, 2023
944 kr
Lägg i varukorg
This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work …