C. Anthony Di Benedetto – författare
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4 produkter
New Products Management: 2025 Release ISE
Av C. Merle Crawford, C. Anthony Di Benedetto
Häftad, 2025
769 kr
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Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found …
The Sage Handbook of Industrial Marketing
Av Adam Lindgreen, Thomas Fotiadis m. fl.
Inbunden, 2025
1848 kr
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The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a …
Sage Handbook of Industrial Marketing
Av Pete Naude, Dimitris Folinas m. fl.
E-bok, 2025
1330 kr
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The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a …
ISE New Products Management
Av C. Merle Crawford, C. Anthony Di Benedetto
Häftad, 2020
1083 kr
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Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most …
