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C. Merle Crawford – författare

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2 produkter

  1. C. Merle Crawford, C. Anthony Di Benedetto - New Products Management: 2025 Release ISE, Häftad. Tillgänglighet: Lägg i varukorg

    New Products Management: 2025 Release ISE

    Av C. Merle Crawford, C. Anthony Di Benedetto

    Häftad, 2025

    769 kr

    Lägg i varukorg

    Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found …

  2. C. Merle Crawford, C. Anthony Di Benedetto - ISE New Products Management, Häftad. Tillgänglighet: Lägg i varukorg

    ISE New Products Management

    Av C. Merle Crawford, C. Anthony Di Benedetto

    Häftad, 2020

    1083 kr

    Lägg i varukorg

    Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most …