New Products Management: 2025 Release ISE

AvC. Merle Crawford,C. Anthony Di Benedetto

Häftad, Engelska, 2025

828 kr

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Beskrivning

Crawford's New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the "best practices" of industry and relevancy for today's businesses.

New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students' further learning.

Produktinformation

Utgivningsdatum:2025-03-24
Mått:220 x 10 x 190 mm
Vikt:700 g
Format:Häftad
Språk:Engelska
Upplaga:13
Förlag:McGraw-Hill Education
ISBN:9781264968183

Mer om författaren

Anthony Di Benedetto is Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, Philadelphia. He held the Fulbright-Hall Chair in Entrepreneurship, Wirtschaftsuniversität Wien, Vienna, Austria, during 2010–2011. He has lectured worldwide on product development and marketing management. He was named one of the 50 leading research scholars world-wide in Innovation and Technology Management by the International Association of Management of Technology. Professor Di Benedetto served as editor-in-chief of the Journal of Product Innovation Management for nine years and is currently co-editor-in-chief of Industrial Marketing Management.

Innehållsförteckning

PART ONE: Overview and Opportunity Identification/Selection 1. The Strategic Elements of Product Development2. The New Products Process3. Opportunity Identification and Selection: Strategic Planning for New ProductsPART TWO: Concept Generation 4. The Product Concept and Ready-Made New Product Ideas5. New Product Ideas: The Problem Find-Solve Approach6. New Product Ideas: Analytical Attribute ApproachesPART THREE: Concept/Project Evaluation 7. Concept Evaluation and Testing8. The Full Screen9. Sales Forecasting and Financial Analysis10. Product ProtocolPART FOUR: Development 11. Design12. Development Team Management13. Product Use TestingPART FIVE: Launch14. Strategic Launch Planning15. Implementation of the Strategic Plan16. Market Testing17. Launch Management18. Public Policy IssuesAPPENDIXESA, Sources of Ideas Already GeneratedB. Other Techniques of Concept Generation