Emma Björner – författare
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3 produkter
Elgar Encyclopedia of City and Place Branding
Av Eduardo Oliveira, Efe Sevin m. fl.
Inbunden, 2025
4411 kr
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This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future …
Branding Chinese Mega-Cities
Policies, Practices and Positioning
Av Per Olof Berg, Emma Björner
Inbunden, 2014
2131 kr
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This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities.This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as …
Imagineering place : the branding of five Chinese mega-cities
Av Emma Björner
Häftad, 2020
240 kr
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The aim of this dissertation is to contribute to our knowledge of the internal-political aspects of place branding, using field studies of the imagery used in city branding practices in five Chinese mega-cities, namely Beijing, Shanghai, Shenzhen, Chengdu and Chongqing. The findings comprise rich …
