Efe Sevin - Böcker

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.

This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.Key Features:Over 100 entries written by leading scholars and practitionersCombines detailed theoretical discussions with case studies, field research and practical applicationsExpands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areasThis interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding.

This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics.

This edited volume provides an inclusive explanation of what, why, and how cities interact with global counterparts as well as with nation states, non-governmental organizations, and foreign publics.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals.