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Eduardo Oliveira, Efe Sevin, Emma Björner - Elgar Encyclopedia of City and Place Branding, Inbunden

Inbunden, Engelska, 2025

Elgar Encyclopedia of City and Place Branding

Av Eduardo Oliveira, Efe Sevin, Emma Björner

Del i serien Elgar Encyclopedias in the Social Sciences series

4382 kr

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Beskrivning
This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety of disciplines, methodologies and perspectives, highlighting cutting-edge developments and exploring avenues for future research.Entries discuss the complexities and opportunities surrounding city and place branding, delving into topics ranging from artificial intelligence and immersive digital experiences to integrated marketing communication and the interplay of politics and culture. Emphasising the growing role of sustainability and responsible tourism, contributing authors underscore the potential of place branding in addressing ongoing social and environmental challenges.Key Features:Over 100 entries written by leading scholars and practitionersCombines detailed theoretical discussions with case studies, field research and practical applicationsExpands the boundaries of the field beyond the traditional focus on cities, with entries examining the branding of clusters, destinations, islands and rural areasThis interdisciplinary Encyclopedia is a vital resource for students and scholars of marketing, tourism, human geography and planning. Its recommendations will also benefit policymakers and practitioners looking to deepen their understanding of city and place branding.
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Edited by Eduardo Oliveira, Thomas More University of Applied Sciences, Belgium, Efe Sevin, Towson University, USA and Emma Björner, University of Gothenburg, Sweden

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‘This Encyclopedia gives a concise, clever, insightful overview of terms commonly associated with place branding. As the concept becomes more popular in theory and practice, there is a fear it descends into something we think we all know so risk deluding its power. This book showcases how complex the topic is, what the words mean in different contexts, and how to carefully apply definitions of place branding in research, practice, and beyond. Researchers and practitioners alike now have a handy guide to reference when designing, implementing, and writing about city and country branding so there can be consistency in terms. Each section is situated within a larger context, making it easy to see how the terms fit within larger academic disciplines and conversation can carry beyond place branding brackets. This book has the power to cut across the place branding discipline into urban planning, public policy and administration, tourism management, political science, social science, and more. It is a must have for researchers in this area.’

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