Javier Martínez Falcó

Transformation of Global Trade in a New World

AvBartolomé Marco-Lajara,Ahu Coşkun Özerm. fl.

Inbunden, Engelska, 2022

3 113 kr

Skickas inom 5-8 vardagar

Intellectual Capital as a Precursor to Sustainable Corporate Social Responsibility

AvBartolomé Marco-Lajara,Patrocinio Zaragoza-Sáezm. fl.

Inbunden, Engelska, 2023

3 205 kr

Skickas inom 5-8 vardagar

Handbook of Research on Sustainability Challenges in the Wine Industry

AvBartolomé Marco-Lajara,Armand Gilinskym. fl.

Inbunden, Engelska, 2023

3 670 kr

Skickas inom 5-8 vardagar

Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance

AvBartolomé Marco-Lajara,Javier Martínez-Falcóm. fl.

Inbunden, Engelska, 2023

3 113 kr

Skickas inom 5-8 vardagar

Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance

AvBartolomé Marco-Lajara,Javier Martínez-Falcó

Häftad, Engelska, 2023

2 284 kr

Skickas inom 5-8 vardagar

New Perspectives and Possibilities in Strategic Management in the 21st Century

Between Tradition and Modernity

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Inbunden, Engelska, 2023

4 035 kr

Skickas inom 5-8 vardagar

New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity

AvJavier Martínez-Falcó,Bartolomé Marco-Lajara

Häftad, Engelska, 2023

3 078 kr

Skickas inom 5-8 vardagar

Crafting a Sustainable Future Through Education and Sustainable Development

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Inbunden, Engelska, 2023

2 679 kr

Skickas inom 5-8 vardagar

Crafting a Sustainable Future Through Education and Sustainable Development

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Häftad, Engelska, 2023

2 059 kr

Skickas inom 5-8 vardagar

Wine Tourism and Sustainability

The Economic, Social and Environmental Contribution of the Wine Industry

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Inbunden, Engelska, 2024

1 841 kr

Skickas inom 7-10 vardagar

Itfeatures best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectives

Wine Tourism and Sustainability

The Economic, Social and Environmental Contribution of the Wine Industry

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Häftad, Engelska, 2025

1 841 kr

Skickas inom 7-10 vardagar

Itfeatures best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectives

Strategic Management in the Wine Tourism Industry

Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Inbunden, Engelska, 2024

1 892 kr

Skickas inom 10-15 vardagar

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.

Strategic Management in the Wine Tourism Industry

Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

AvJavier Martínez-Falcó,Bartolomé Marco-Lajaram. fl.

Häftad, Engelska, 2025

1 948 kr

Skickas inom 10-15 vardagar

Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.

Sustainable Management Through Knowledge and Innovation

How to Develop a Strong Strategy in the Wine Industry

AvEduardo Sánchez-García,Javier Martínez-Falcóm. fl.

Häftad, Engelska, 2024

483 kr

Skickas inom 10-15 vardagar

This book explores multiple types of innovation within the modern wine industry and how it has developed historically. With this comprehensive approach, the book is a versatile resource for both scholars and industry professionals, akin to a "Swiss Army Knife" for all aspects of green innovation in the wine sector.

Nyhet

Strategic Management of Wine Tourism

A Journey Between the Old and New World of Wine

AvJavier Martínez-Falcó,Eduardo Sánchez-Garcíam. fl.

Inbunden, Engelska, 2026

337 kr

Skickas inom 10-15 vardagar

This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions, respectively, these regions offer contrasting yet comparable settings for analyzing how wine tourism strategies are shaped by territory, history and institutional context. Adopting a producer-centered perspective, the book draws on resource and capabilities theory, network-based approaches and institutional theory to explain how wineries mobilize territorial resources, coordinate with regional actors and respond to regulatory and legitimacy pressures. Wine tourism is analyzed not as a transferable managerial model but as a territorially embedded strategic practice that evolves through path-dependent processes.The analysis pays particular attention to contextual factors that condition strategic choice, including cultural heritage, environmental conditions, governance structures and regional economic trajectories. Through its comparative design, the book shows how similar strategic intentions lead to different wine tourism configurations when filtered through distinct territorial logics. Moreover, it contributes to a deeper understanding of wine tourism as a strategic activity grounded in place, producer interpretation and long-term regional development.