Eduardo Sánchez-García (PhD) is Assistant Professor in the Department of Management at the University of Alicante (Spain). His research is framed in the field of strategic business management, focusing on firm innovation, new technologies, circular economy, supply chain management, value creation, sustainability and entrepreneurial orientation in the wine industry. He has published several articles in JCR indexed journals, books, and book chapters, and has participated in numerous international scientific congresses. Javier Martínez-Falcó (PhD) is Assistant Professor at the Management Department of the University of Alicante (Spain) and Research Fellow at Stellenbosch University (South Africa). In the field of research, he focuses his interest in the wine business, specifically in the areas of wine tourism and wineries' intellectual capital, on which he has written hundreds of publications in the form of articles, book chapters and contributions to conferences. He has also participated in several national and international research projects, being lecturer of Strategic Management in the economics and business degrees of the University of Alicante. Luis A. Millán-Tudela is Assistant Professor in the Department of Management at University of Alicante. PhD in Business, Economy and Society with an MBA and a bachelor's degree in Mechanical Engineering, his research centers on business longevity, particularly focusing on the factors influencing the survival of companies. This research is conducted within the "Dirección Estratégica, conocimiento e innovación en una economía global (DECI-GLOBAL)" research group. He also teaches management-related subjects in different undergraduate programs, as well as in an MBA. Bartolomé Marco-Lajara is Professor of Business Organization at the University of Alicante (Spain). He holds a Ph.D. in Economics, with his doctoral dissertation focusing on strategic alliances management. His primary research interests encompass strategic management and tourism management. Bartolomé has authored several books, book chapters, and international articles related to teaching methodology and the aforementioned areas. He is Member of the Tourism Research Institute at the University of Alicante since its foundation and has participated in many publicly and privately funded projects, often as Lead Researcher. He served as Assistant Dean of the Economics Faculty at the University of Alicante for eight years and currently holds the position of Head of the Department of Management at the same university.

• Introduction.- Green innovation antecedents: a theoretic approach.- Knowledge structure on sustainability in the wine industry.- Antecedents of green innovation in the wine industry: a statistical approach.- Developing green innovation in the wine industry.- Conclusions.