Bartolomé Marco-Lajara - Böcker
Visar alla böcker från författaren Bartolomé Marco-Lajara. Handla med fri frakt och snabb leverans.
36 produkter
36 produkter
3 113 kr
Skickas inom 5-8 vardagar
2 440 kr
Skickas inom 5-8 vardagar
Intellectual Capital as a Precursor to Sustainable Corporate Social Responsibility
Inbunden, Engelska, 2023
3 205 kr
Skickas inom 5-8 vardagar
Intellectual Capital as a Precursor to Sustainable Corporate Social Responsibility
Häftad, Engelska, 2022
2 440 kr
Skickas inom 5-8 vardagar
3 670 kr
Skickas inom 5-8 vardagar
Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance
Inbunden, Engelska, 2023
3 113 kr
Skickas inom 5-8 vardagar
Corporate Sustainability as a Tool for Improving Economic, Social, and Environmental Performance
Häftad, Engelska, 2023
2 284 kr
Skickas inom 5-8 vardagar
New Perspectives and Possibilities in Strategic Management in the 21st Century
Between Tradition and Modernity
Inbunden, Engelska, 2023
4 035 kr
Skickas inom 5-8 vardagar
New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity
Häftad, Engelska, 2023
3 078 kr
Skickas inom 5-8 vardagar
2 679 kr
Skickas inom 5-8 vardagar
2 059 kr
Skickas inom 5-8 vardagar
Wine Tourism and Sustainability
The Economic, Social and Environmental Contribution of the Wine Industry
Inbunden, Engelska, 2024
1 841 kr
Skickas inom 7-10 vardagar
Itfeatures best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectives
Wine Tourism and Sustainability
The Economic, Social and Environmental Contribution of the Wine Industry
Häftad, Engelska, 2025
1 841 kr
Skickas inom 7-10 vardagar
Itfeatures best practices from around the world that wineriesand wine tourism companies can incorporate into their core business functionsto make their operations more sustainable and also showcases how wineries have designedtheir tourism offerings to meet sustainable tourism development objectives
Strategic Management in the Wine Tourism Industry
Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Inbunden, Engelska, 2024
1 892 kr
Skickas inom 10-15 vardagar
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
Strategic Management in the Wine Tourism Industry
Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Häftad, Engelska, 2025
1 948 kr
Skickas inom 10-15 vardagar
Wine tourism has become increasingly popular and important in recent years, with a vast scientific research highlighting the expansion of the industry and the various benefits associated with it. As the global wine market grows, new competitive strategies, business tools and patterns of wine tourists’ demands are essential elements for the effective management of wine tourism products. This book aims to deepen the management of the wine tourism industry through the study of competitive strategies developed by wineries. It also explores perceptions, preferences, and expectations of wine tourists, as well as the analysis of new tools to improve the wine tourism product. In doing so, contributors make the case for effective strategic management that can help wineries determine their target markets, identify their competitive advantages, develop pricing strategies and create effective marketing campaigns.The book is therefore useful for both wine professionals and academics who wish to delve deeper into the study of the strategic management of wine tourism.
1 948 kr
Skickas inom 10-15 vardagar
This book analyses Corporate Social Responsibility (CSR) and sustainability from a public-private perspective, considering the actions of stakeholders belonging to both the private and public scopes, their ability to collaborate and the paradigmatic relationship between CSR and sustainability as it moves across the public and private spheres.
1 948 kr
Skickas inom 10-15 vardagar
It has become increasingly clear that promotion of sustainability initiatives by governments and other public institutions alone is not enough to bring about the necessary progress in tackling the ‘Grand Challenges’ of climate change and inequality. A higher level of involvement is required from companies, as the main agents of economic development. Therefore, research is needed to determine how the desired levels of sustainability can be achieved through each of the spheres (public and private) as well as by considering collaboration between both. This book analyses Corporate Social Responsibility (CSR) and sustainability from a public-private perspective, considering the actions of stakeholders belonging to both the private and public scopes, their ability to collaborate and the paradigmatic relationship between CSR and sustainability as it moves across the public and private spheres. It will be of great interest to students and scholars of sustainability strategy, CSR, policy and corporate governance, as well as internal and external stakeholders engaged in corporate policy and strategic management.
Sustainable Management Through Knowledge and Innovation
How to Develop a Strong Strategy in the Wine Industry
Häftad, Engelska, 2024
483 kr
Skickas inom 10-15 vardagar
This book explores multiple types of innovation within the modern wine industry and how it has developed historically. With this comprehensive approach, the book is a versatile resource for both scholars and industry professionals, akin to a "Swiss Army Knife" for all aspects of green innovation in the wine sector.
- Nyhet
Strategic Management of Wine Tourism
A Journey Between the Old and New World of Wine
Inbunden, Engelska, 2026
337 kr
Skickas inom 10-15 vardagar
This book examines how wine tourism is designed, interpreted and strategically justified by wineries through a comparative analysis of two emblematic wine regions: Rioja (Spain) and Mendoza (Argentina). Commonly associated with the Old World and New World traditions, respectively, these regions offer contrasting yet comparable settings for analyzing how wine tourism strategies are shaped by territory, history and institutional context. Adopting a producer-centered perspective, the book draws on resource and capabilities theory, network-based approaches and institutional theory to explain how wineries mobilize territorial resources, coordinate with regional actors and respond to regulatory and legitimacy pressures. Wine tourism is analyzed not as a transferable managerial model but as a territorially embedded strategic practice that evolves through path-dependent processes.The analysis pays particular attention to contextual factors that condition strategic choice, including cultural heritage, environmental conditions, governance structures and regional economic trajectories. Through its comparative design, the book shows how similar strategic intentions lead to different wine tourism configurations when filtered through distinct territorial logics. Moreover, it contributes to a deeper understanding of wine tourism as a strategic activity grounded in place, producer interpretation and long-term regional development.
560 kr
Skickas inom 5-8 vardagar
560 kr
Skickas inom 5-8 vardagar
546 kr
Skickas inom 5-8 vardagar
2 752 kr
Skickas inom 5-8 vardagar
2 877 kr
Skickas inom 5-8 vardagar
2 193 kr
Skickas inom 5-8 vardagar
3 422 kr
Skickas inom 5-8 vardagar
3 546 kr
Skickas inom 5-8 vardagar
4 111 kr
Skickas inom 5-8 vardagar
2 617 kr
Skickas inom 5-8 vardagar
3 103 kr
Skickas inom 5-8 vardagar