Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.

• Part I: Introduction.- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali.- Part II: Competitive strategies in the wine tourism sector.- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany. Cristina Santini, Alessio Cavicchi and Giovanna Bertella.- Chapter 3. Knowledge management, innovation and business growth in wine tourism: The case of Fincas la Estacada Jorge Linuesa-Langreo, Pablo Ruiz-Palomino, Rafael Morales-Sánchez and María Ángeles García-Haro.- Chapter 4. Coopetition Strategies to Facilitate Wine Tourism Offerings James M. Crick and David Crick.- Part III: Demand and consumer behavior in wine tourism sector.- Chapter 5. Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources Ana Brochado, Helena Rodrigues and Sara Vaz de Barros Nunes Mendes.- Chapter 6. Exploring emerging Chinese wine tourists:Does gender matter? Stella Kladou, Ahmet Usakli and Kyuho Lee.- Chapter 7. A systematic review of wine tourism and customer behavior using bibliometric analysis Mobina Mohammadi, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Ricardo Martínez-Cañas.- Chapter 8. Wine Tourism in Israel: preferences of potential wine tourists Eli Cohen.- Part IV: New management tools for the wine tourism sector.- Chapter 9. Forecasting Wine Tourism: A survey of methods Martin Kunc.- Chapter 10. Broadening the Idea of Guides and Guiding: A Wine Tourism Roadmap Terrance Weatherbee and Donna Sears.- Part V: Epilogue.- Chapter 11. Analysing the experience of wine tourists: an approach from the wine routes Ricardo Sellers-Rubio, Juan L. Nicolau-Gonzálbez and Seunghun Shin.

Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.

• Part I: Introduction.- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali.- Part II: Competitive strategies in the wine tourism sector.- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany. Cristina Santini, Alessio Cavicchi and Giovanna Bertella.- Chapter 3. Knowledge management, innovation and business growth in wine tourism: The case of Fincas la Estacada Jorge Linuesa-Langreo, Pablo Ruiz-Palomino, Rafael Morales-Sánchez and María Ángeles García-Haro.- Chapter 4. Coopetition Strategies to Facilitate Wine Tourism Offerings James M. Crick and David Crick.- Part III: Demand and consumer behavior in wine tourism sector.- Chapter 5. Message in a bottle: Generation Y and wine purchase occasions’ perceived risks and information sources Ana Brochado, Helena Rodrigues and Sara Vaz de Barros Nunes Mendes.- Chapter 6. Exploring emerging Chinese wine tourists:Does gender matter? Stella Kladou, Ahmet Usakli and Kyuho Lee.- Chapter 7. A systematic review of wine tourism and customer behavior using bibliometric analysis Mobina Mohammadi, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Ricardo Martínez-Cañas.- Chapter 8. Wine Tourism in Israel: preferences of potential wine tourists Eli Cohen.- Part IV: New management tools for the wine tourism sector.- Chapter 9. Forecasting Wine Tourism: A survey of methods Martin Kunc.- Chapter 10. Broadening the Idea of Guides and Guiding: A Wine Tourism Roadmap Terrance Weatherbee and Donna Sears.- Part V: Epilogue.- Chapter 11. Analysing the experience of wine tourists: an approach from the wine routes Ricardo Sellers-Rubio, Juan L. Nicolau-Gonzálbez and Seunghun Shin.