Jon Sundbo – författare

This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge strategy and innovation, they suggest, is through strategic reflexivity.The contributions, both theoretically and empirically based, range across a number of disciplines, including economics, business administration, innovation studies, management theory, sociology and political science. These are all united by a theoretical core: the perception that strategic reflexivity is vital to business development, and that innovation should be much more thoroughly analysed.

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognizing the fact that users are innovators and, as such, services develop while in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analyzed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.Contributors: D. Chadee, L. Fuglsang, M. Hasu, A. Helkkula, P. Helminen, M. Holopainen, M. Holzweber, H. Kostama, L.L. Langergaard, M. Lehtonen, O. Mäkelä, T. Mattelmäki, J. Mattsson, H.W. Nicolajsen, R. Raman, E. Saari, A. Scupola, F. Sørensen, D. Sundbo, J. Sundbo, M. Toivonen, T. Tuominen, T. Turunen, K. Valminen

This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sectors and from varying perspectives.Experts from across the globe survey the current state of automation within the service industry, in particular the recent introduction of AI in knowledge-based work that is proving transformative in professional environments. Chapters analyze AI in relation to classic service theory, and how technology is revolutionizing the service experience, posing the question as to whether this will lead to the full automation of the sector. Contributing authors highlight the contemporary surge in initiatives aimed at developing public policies and regulations regarding AI, and the importance of ethical foresight in the development of innovative AI technology.Interrogating the complexities of AI advancement in an accessible manner, the Handbook of Services and Artificial Intelligence is essential for students and scholars of business and management, information systems, business economics and organizational studies. It is also a valuable read for managers and practitioners within the services sector, especially those interested in the impacts of technological innovation on the efficiency of their companies.

This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge strategy and innovation, they suggest, is through strategic reflexivity.The contributions, both theoretically and empirically based, range across a number of disciplines, including economics, business administration, innovation studies, management theory, sociology and political science. These are all united by a theoretical core: the perception that strategic reflexivity is vital to business development, and that innovation should be much more thoroughly analysed.

This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.The Handbook is divided into three subsections to explore progression in the scientific field of experience economy studies. The first section focuses on fundamental debates surrounding the nature and importance of the experience economy. The second section presents more specific topics including innovation, networks and the design of experiences. Finally, the last section explores issues such as cultural events, cuisine, theatre and video games. Moreover, the Handbook gives an insight into how receivers react to experiential elements of experience economy studies.An innovative presentation of experience economics, this is a remarkable collection of new theory and analyses. This book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics.Contributors: Å.E. Andersson, D.E. Andersson, J.O. Bærenholdt, A. Boswijk, L. Chalip, P. Cooke, B.E. Dale, M. Dixon, D. Eide, L. Fuglsang, J.H. Gilmore, B.C. Green, S. Gudiksen, M. Haldrup, G.W. Hallberg, A.H. Hansen, O. Harsløf, F. Holt, J.K. Jacobsen, C. Jantzen, J.F. Jensen, F. Lapenta, J. Larsen, Y.-C. Lin, A. Lorentzen, L. Mossberg, B.T. Nilsen, B.J. Pine II, G. Schulze, A. Snel, F. Sørensen, D. Sundbo, J. Sundbo, C. Svabo, T. Tschang, J. Vang

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include:Analysis of how experiences are replacing services and knowledge as a key driver for the economyDiscussion of the future of the experience economy and the impacts Covid-19 may have on thisDifferent perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include:Analysis of how experiences are replacing services and knowledge as a key driver for the economyDiscussion of the future of the experience economy and the impacts Covid-19 may have on thisDifferent perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

This book deals with the complex social process of managing an innovative organization. Jon Sundbo presents an original sociology-based theory of innovation in firms which combines developments in markets and other environments with internal organizational processes. The fundamental concept of this theory is understanding innovation processes in the context of strategy. The author regards strategy as both an interpretation of environmental developments and an instrument for managing the innovation process. The book takes an evolutionary perspective and combines an 'out-in' approach (the market situation determines innovations) with an 'in-out' approach (internal organizational processes and entrepreneurship determine innovations). In both cases the implementation of strategy is closely studied and its role as a social process within the firm is emphasised. Significantly, the author combines economic and sociological factors and presents a series of models of the innovation process which are based on empirical studies. The book concludes with a model of macro-innovation factors.Presenting an original theory of innovation within a strategic paradigm, this book will be required reading for all students and academics of economics and business, as well as management consultants and those interested in industrial organization.

Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically based and innovative experiences in experience firms and institutions. The contributors emphasise that experience creation is not an easy task with a straightforward formula and examine how marketed experiences are constructed, developed and innovated.Presenting diverse and innovative perspectives, the contributors discuss and present models for how experiences are designed, produced and distributed. With its cross-disciplinary approach to experience creation, this fascinating study will appeal to researchers and academics of business administration, services, culture and tourism.

This important book presents for the first time a coherent analysis of the development of innovation theory from the nineteenth century to the present day. It examines the emergence of different theories of innovation in different periods, and how they compete for dominance today. Specifically, it looks at three paradigms within innovation theory - entrepreneurship, the rise of technology, and strategic behaviour.The book begins by discussing what innovation is and how innovation processes are to be understood within the historical perspective of long wave theory. Jon Sundbo then investigates the contribution of each of the following three paradigms, their inter-relationships and implications at the micro level. He considers entrepreneurs as individuals who have implemented or gained independence through their ideas. Historically, these would be the founders of enterprises, while the modern counterparts may be in companies that already exist. Secondly he addresses technology as a determinant of innovation, emphasizing the relations technology has with organizational and social factors. Thirdly, the author looks at strategic behaviour and the ability to recognize market opportunities and management processes for business strategies. Finally, he discusses the possibility of the three paradigms merging, how they differentiate and how they may be used in future innovation research.This important book will be essential reading for academics interested in innovation, technology and industrial organization.