Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark

‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.‘

• Contents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management andbusiness models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index

Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark

‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.‘

• Contents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management andbusiness models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index

Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark

‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of experience propositions as well as central topics and approaches.The value of paid organized experiences has increased over the last three decades, and was revealed further by its absence during the coronavirus pandemic. Scholars, postgraduate students and advanced undergraduate students will find it a useful resource.‘

• Contents: 1. Introduction to the Advanced Introduction to the Experience Economy 2. Experience and similar concepts 3. The experience economy 4. Experience sectors and measurement 5. Experience psychology 6. Experience marketing 7. Experience production—management andbusiness models 8. Experience design, innovation and entrepreneurship 9. Digitalization and experiences 10. Experience sociology 11. Interest regimes 12. Experience research fields 13. Wrapping up and future perspectives Index