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2 produkter
Handbook on the Experience Economy
Av Flemming Sorensen, Jon Sundbo
E-bok, 2013
880 kr
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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse …
Research Methods in Service Innovation
Av Francesco Lapenta, Flemming Sorensen
E-bok, 2017
472 kr
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Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its …