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2 produkter
3 309 kr
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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.The Handbook is divided into three subsections to explore progression in the scientific field of experience economy studies. The first section focuses on fundamental debates surrounding the nature and importance of the experience economy. The second section presents more specific topics including innovation, networks and the design of experiences. Finally, the last section explores issues such as cultural events, cuisine, theatre and video games. Moreover, the Handbook gives an insight into how receivers react to experiential elements of experience economy studies.An innovative presentation of experience economics, this is a remarkable collection of new theory and analyses. This book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics.Contributors: Å.E. Andersson, D.E. Andersson, J.O. Bærenholdt, A. Boswijk, L. Chalip, P. Cooke, B.E. Dale, M. Dixon, D. Eide, L. Fuglsang, J.H. Gilmore, B.C. Green, S. Gudiksen, M. Haldrup, G.W. Hallberg, A.H. Hansen, O. Harsløf, F. Holt, J.K. Jacobsen, C. Jantzen, J.F. Jensen, F. Lapenta, J. Larsen, Y.-C. Lin, A. Lorentzen, L. Mossberg, B.T. Nilsen, B.J. Pine II, G. Schulze, A. Snel, F. Sørensen, D. Sundbo, J. Sundbo, C. Svabo, T. Tschang, J. Vang
1 839 kr
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Research Methods in Service Innovation provides an essential methodological toolbox for researchers, students and practitioners interested in better understanding innovation and improving innovation processes in service organisations. Each chapter presents a specific method, introduces its theoretical foundations, explains its practical application, and provides examples and suggestions for its implementation. The methods described include original and innovative methodological approaches, such as technology-oriented scenario analysis, experiments and laddering, as well as critical incident techniques, social network analysis, blogs, visual techniques, narratives and future workshops. Together, the chapters encourage readers to understand service innovation research as a process that requires creative methodological thinking. The book adapts various methods and processes from different areas of research, and evaluates their strengths, limitations and possible applications in specific areas of service innovation. Researchers and academics will find this collection to be an essential state-of-the-art resource for research in the fields of service innovation and innovation in general. The book will also appeal to practitioners and consultants dealing with both public and private service organisations.Contributors include: C. Forder, L. Fuglsang, N.N. Grünbaum, A.V. Hansen, F. Lapenta, J.K. Møller, A.R. Olesen, A. Scupola, F. Sørensen, J. Sundbo