Mairead Brady – författare
Visar alla böcker från författaren Mairead Brady. Handla med fri frakt och snabb leverans.
11 produkter
Social Media and Interactive Communications
A service sector reflective on the challenges for practice and theory
Av Mark Durkin, Aodheen McCartan m. fl.
Häftad, 2018
772 kr
Lägg i varukorg
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the …
Future of Management Education
Av Martin R. Fellenz, Sabine Hoidn m. fl.
Häftad, 2022
650 kr
Lägg i varukorg
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 …
Future of Management Education
Av Martin R. Fellenz, Sabine Hoidn m. fl.
Inbunden, 2022
2578 kr
Lägg i varukorg
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 …
Future of Management Education
Av Mairead Brady, Sabine Hoidn m. fl.
E-bok, 2022
724 kr
Lägg i varukorg
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 …
Future of Management Education
Av Mairead Brady, Sabine Hoidn m. fl.
E-bok, 2022
708 kr
Lägg i varukorg
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerful drivers of change, many of which are amplified by the immense turbulence caused by the COVID-19 …
Social Media and Interactive Communications
A service sector reflective on the challenges for practice and theory
Av Mark Durkin, Aodheen McCartan m. fl.
Inbunden, 2016
2578 kr
Lägg i varukorg
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the …
Marketing Management
Av Torben Hansen, Malcolm Goodman m. fl.
E-bok, 2024
820 kr
Lägg i varukorg
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …
Marketing Management
Av Philip Kotler, Kevin Keller m. fl.
Häftad, 2024
1117 kr
Lägg i varukorg
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as …
Social Media and Interactive Communications
A service sector reflective on the challenges for practice and theory
Av Mairead Brady, Aodheen McCartan m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the …
Social Media and Interactive Communications
A service sector reflective on the challenges for practice and theory
Av Mairead Brady, Aodheen McCartan m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the …
