Martina Topić-Rutherford - Böcker

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

This book examines how contemporary global crises—climate change, migration, gender inequality, and economic precarity—are interconnected and shaped by communication, power, and representation.Readers will gain a comprehensive understanding of how to analyse and communicate complex, intersectional crises through an innovative framework combining intersectional, feminist, postcolonial, and communication perspectives. The book delivers practical analytical tools by applying intersectionality to crisis studies, examining media representations and communication theories, and exploring both mainstream and grassroots responses to global challenges. Dedicated chapters on climate change, migration, digital technologies, and the gig economy demonstrate how to critically assess crisis communication while developing ethical approaches to media literacy. The book equips readers with both theoretical foundations and practical insights for understanding how crises are produced, experienced, and mediated across different contexts, emphasizing the political consequences of framing, visibility, and silence in crisis communication.This book is written for students in communication studies, media studies, sociology, gender studies, and migration studies. It is also valuable for practitioners working in journalism, public relations, advocacy, and policy development. It provides both theoretical grounding and practical insights for analysing and communicating complex, intersectional crises responsibly.

This book examines how contemporary global crises—climate change, migration, gender inequality, and economic precarity—are interconnected and shaped by communication, power, and representation.Readers will gain a comprehensive understanding of how to analyse and communicate complex, intersectional crises through an innovative framework combining intersectional, feminist, postcolonial, and communication perspectives. The book delivers practical analytical tools by applying intersectionality to crisis studies, examining media representations and communication theories, and exploring both mainstream and grassroots responses to global challenges. Dedicated chapters on climate change, migration, digital technologies, and the gig economy demonstrate how to critically assess crisis communication while developing ethical approaches to media literacy. The book equips readers with both theoretical foundations and practical insights for understanding how crises are produced, experienced, and mediated across different contexts, emphasizing the political consequences of framing, visibility, and silence in crisis communication.This book is written for students in communication studies, media studies, sociology, gender studies, and migration studies. It is also valuable for practitioners working in journalism, public relations, advocacy, and policy development. It provides both theoretical grounding and practical insights for analysing and communicating complex, intersectional crises responsibly.

This book looks at the position of women in the media in capitalism and socialism using ecofeminist lenses. It argues that when the position of women in the media in capitalism is at stake, women suffer from discrimination, structural barriers, lack of recognition and a masculine way of thinking across countries whereas in socialism women did not suffer from the lack of recognition but they did suffer from dual expectations, which placed a burden on them and enabled the return of patriarchal discrimination with the change of regimes and this leads to the notion of masculine thinking that underpinned socialist regimes too.Whilst it is obvious from existing research, as well as chapters in this book, that socialist regimes had more respect for women, it is clear that they were also underpinned by a masculine thought to an extent, which resulted in a double burden on women in society and this was mirrored by the media.Therefore, the book argues that the new socialism is needed, the one which will take into consideration patriarchy in all of its elements and include not just policies on equal pay and equal opportunities in the organisation but also has active women’s voices in designing policies that last and that makes an impact on equality in all of its social segments.Contributions from Nikolina Borčić, Ovidiana Bulumac, Joseph Nwanja Chukwu, Carla Cruz, Maria Cunha, Ivana Čuljak, Ivona Čulo,  Béatrice Damian-Gaillard, Elena Díaz, Sanita Nwakpu Ekwutosi, Barbara Henderson, Bethany Fenner, Mirela Holy, Lisa Makarchuk, Anka Mihajlov Prokopović, Chinedu Jude Nwasum, Jude Nwakpoke Ogbodo, Eugénie Saitta, Paloma Sanz-Marcos, Nataša Simeunović Bajić, Salomé Sola-Morales, Martina Topić, Hanne Vandenberghe, Lea Vene, Marija Vujović, Belén Zurbano-Berenguer, Batya Weinbaum.

The Sustainability Debate is the result of a collaboration between academics and members of the Retail Institute predominantly working in retail and packaging industries. It responds to practitioners’ frustration with consumers’ emotionality and lack of knowledge around sustainability issues, problems often fostered by the media.  This fourteenth volume of Critical Studies on Corporate Responsibility, Governance and Sustainability thus puts together a debate that goes beyond the rhetoric of environmental protection and looks at sustainability from several angles. The book is predominantly focused on human and social sustainability and this focus is carried into sections that discuss sustainable policies, media and gender. This volume ultimately moves away from merely discussing environmental protection and shifts to the effect sustainable policies have on people and society. With a scope expanded to include human and social sustainability as well as economic sustainability, this book’s original contribution is that is sees sustainability as a dynamic and complex system of human, social and environmental aspects.