The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.

Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.

With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.

Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.

With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

Globally recognised and endorsed by EU policies, creative industries play a pivotal role in fostering cultural diversity, social cohesion, and technological innovation. Further, they play a key role in national and regional economies. Despite this, Southeastern Europe falls behind the rest of Europe in implementing sustainable policies and establishing supportive ecosystems for creative industries. Nevertheless, the region boasts distinctive strengths and opportunities.

Creativity 360 Degrees offers a comprehensive examination of the creative industries sector in Southeast Europe, spanning countries such as Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Kosovo, Montenegro, North Macedonia, Romania, Serbia, and Slovenia. Through insightful contributions, chapters delve into the way creative industries drive entrepreneurship, attract investment, and stimulate local economies. Authors explore the creative industries’ connection to urban development, gentrification, and renewal, while also addressing their cultural impact on shaping identities and values through the production, consumption, and dissemination of various cultural products. This work investigates the integration of creative industries with technology and digital media, alongside education and workforce development.

Delivering comprehensive insights into the multifaceted impacts of creative industries on culture, society, and the economy, this work is relevant for scholars and researchers in fields such as cultural studies, urban development, economics, sociology, and public policy.

The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.

Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.

With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.

Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.

With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.

Globally recognised and endorsed by EU policies, creative industries play a pivotal role in fostering cultural diversity, social cohesion, and technological innovation. Further, they play a key role in national and regional economies. Despite this, Southeastern Europe falls behind the rest of Europe in implementing sustainable policies and establishing supportive ecosystems for creative industries. Nevertheless, the region boasts distinctive strengths and opportunities.

Creativity 360 Degrees offers a comprehensive examination of the creative industries sector in Southeast Europe, spanning countries such as Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Kosovo, Montenegro, North Macedonia, Romania, Serbia, and Slovenia. Through insightful contributions, chapters delve into the way creative industries drive entrepreneurship, attract investment, and stimulate local economies. Authors explore the creative industries’ connection to urban development, gentrification, and renewal, while also addressing their cultural impact on shaping identities and values through the production, consumption, and dissemination of various cultural products. This work investigates the integration of creative industries with technology and digital media, alongside education and workforce development.

Delivering comprehensive insights into the multifaceted impacts of creative industries on culture, society, and the economy, this work is relevant for scholars and researchers in fields such as cultural studies, urban development, economics, sociology, and public policy.