Michał Chmiel - Böcker
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3 produkter
3 produkter
Psychology of Public Relations
From Industry Practice to Societal Challenges of the Profession
Häftad, Engelska, 2025
626 kr
Skickas inom 10-15 vardagar
Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.The book presents the original, goal-centred approach that comprises psychological evidence, level of analysis, and methodology to address everyday and societal challenges facing PR practitioners. The author develops a microlevel, psychological perspective in public relations and provides an argument for integrating the psychological scholarly acumen with the existing body of PR knowledge, proposing an integrative framework for blending psychological insight with existing PR practice. The Psychology of Public Relations offers definitions of audience and publics members developed around the topical subject of content. The abundance of content is considered a constituent characteristic of the current communication and media landscape, leading to the formation of divided publics.This novel approach will appeal to postgraduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.
Psychology of Public Relations
From Industry Practice to Societal Challenges of the Profession
Inbunden, Engelska, 2025
2 029 kr
Skickas inom 10-15 vardagar
Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.The book presents the original, goal-centred approach that comprises psychological evidence, level of analysis, and methodology to address everyday and societal challenges facing PR practitioners. The author develops a microlevel, psychological perspective in public relations and provides an argument for integrating the psychological scholarly acumen with the existing body of PR knowledge, proposing an integrative framework for blending psychological insight with existing PR practice. The Psychology of Public Relations offers definitions of audience and publics members developed around the topical subject of content. The abundance of content is considered a constituent characteristic of the current communication and media landscape, leading to the formation of divided publics.This novel approach will appeal to postgraduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.
1 059 kr
Skickas inom 7-10 vardagar
The concept of beauty and its impact on social interactions has spurred extensive research and discussions. Beauty products not only shape individuals’ public image but also form an integral part of their daily routines. By unravelling the cultural, social, and historical tapestries that frame beauty standards, this edited volume presents an in-depth analysis of the beauty industry and its complex relationships with beauty entrepreneurship, advertising, television, fashion industry, professional dance, and everyday life.Beauty Industry offers a collection of edited chapters that critically dissect the beauty industry through a gendered lens, delving into topics such as gendered beauty ideals, the relationship between beauty products and gender identities, and the challenge to traditional gender norms. The work affirms diversity and inclusion and due to its interdisciplinary approach, it is an excellent companion for researchers and students interested in feminism, queer theories, sociology, PR and communication studies, fashion, body, race and media. It also considers the intersectionality of gender with factors like race, class, and sexual orientation in the beauty industry.With a focus on macro, mezzo, and micro levels, the contributions span various research methodologies, fostering new knowledge and insights into this intricate intersection of beauty, gender, and industry.