Nirma Sadamali Jayawardena – författare

Leadership and Digital Transformation explores how rapid advances in digital technologies are reshaping the way organisations operate, compete, and engage with stakeholders across the world. Bringing together contributions from leading scholars and practitioners, the book offers a global and contemporary perspective on leadership in the digital age, particularly in the post-COVID-19 context where digital change has accelerated significantly.The book combines theory, research, and real-world case studies to explain how leadership is evolving in response to digital transformation. It examines key ideas such as how leaders make decisions in complex environments, manage technological change, and balance innovation with ethical and organisational responsibilities. Methodologically, the chapters draw on a range of approaches, including empirical studies, case analyses, and conceptual frameworks, making the content both rigorous and accessible.A key strength of the volume is its balanced perspective. It not only highlights the opportunities digital transformation offers but also addresses the challenges, including ethical dilemmas, organisational disruption, and leadership pressures. By bringing these perspectives together in one volume, the book offers a distinctive and timely contribution, providing practical insights for leaders and valuable knowledge for researchers, students, and professionals seeking to understand and navigate leadership in a rapidly changing digital world.

Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia. As the region undergoes rapid economic development, this book offers valuable insights into the role of entrepreneurial marketing in the growth of advertising, e-commerce, technology, and small and medium enterprises (SMEs). This timely publication addresses a gap in the literature, offering theoretical and practical contributions to the emerging field of entrepreneurial marketing in developing economies. This volume is essential for scholars, policymakers, and business leaders seeking to understand the dynamic interplay of entrepreneurship, marketing, and economic development in the South Asian context.

This book explores the evolution of digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape. The chapters begin by tracing the shift from traditional advertising to digital platforms and the growing role of social media in product discovery. It then examines important themes such as social proof, fear of missing out, and the psychological triggers used in modern advertising. It also discusses the transition from banner ads to artificial intelligence-driven marketing strategies and the use of data to analyze customer sentiment. Further sections explore ethical issues such as nostalgia in advertising, and successful technology-driven campaigns, including challenges and opportunities in regions such as South Asia. Designed for researchers, marketers, and students, this book provides clear insights into the future of digital advertising and online marketing.