Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She completed a BSc in Business Management (first-class honours) from NSBM Green University, Sri Lanka, and an MBA in International Business from University of Colombo, Sri Lanka. She completed her Graduate Diploma of Business Research and PhD in Marketing from Griffith University, Australia. Her research interests include consumer psychology, consumer social cognition, digital video advertising, and  experimental research.

Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She completed a BSc in Business Management (first-class honours) from NSBM Green University, Sri Lanka, and an MBA in International Business from University of Colombo, Sri Lanka. She completed her Graduate Diploma of Business Research and PhD in Marketing from Griffith University, Australia. Her research interests include consumer psychology, consumer social cognition, digital video advertising, and  experimental research.

Nirma Sadamali Jayawardena is an Assistant Professor in Marketing at University of Bradford, United Kingdom. She completed a BSc in Business Management (first-class honours) from NSBM Green University, Sri Lanka, and an MBA in International Business from University of Colombo, Sri Lanka. She completed her Graduate Diploma of Business Research and PhD in Marketing from Griffith University, Australia. Her research interests include consumer psychology, consumer social cognition, digital video advertising, and  experimental research.