Abhishek Behl – författare

Digitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies.Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned. This volume provides a roadmap for businesses to adopt digital solutions and systems in all aspects of a company’s functioning. With case-based examples, the book demonstrates how organizations globally use digital technologies to enhance their business operations; examines strategies that work and those that do not; highlights lessons organizations can learn from the success and failures of digitization; and looks at the perils of using such technology, which can often also endanger the organization's functioning and raise consumer privacy concerns.Part of the Advances in Emerging Markets and Business Operations series, this volume includes examples and best practices from companies that provide a framework for designing a digital strategy. It will be useful for students and researchers of business studies, management studies, human resources, organization studies, IT management, and information and communication. It will also be of interest to organizations and managers.

Delving into ChatGPT’s architecture and ability to generate human-like text, chapters go beyond technical explanations, exploring the factors contributing to ChatGPT's widespread adoption and its significance in society and industry. The work showcases how ChatGPT has transformed conversational experiences, revolutionizing customer service, streamlining business processes, and enhancing user engagement across various domains. Authors address the potential pitfalls and ethical concerns associated with ChatGPT. They delve into bias, misinformation, and the potential amplification of harmful content that may arise, as well as revealing insights into responsible AI practices, transparency, and accountability, emphasizing the importance of mitigating these risks and ensuring fairness in AI-driven conversations. Thoroughly examining the impact of ChatGPT on the workforce and the potential for job displacement, the need for upskilling and reskilling, and the importance of balanced integration of human oversight in chatbot interactions, the concept of collaborative human-AI systems is explored, where ChatGPT works alongside humans to enhance conversation quality and foster trust.The ChatGPT Revolution is essential reading for AI researchers and academics interested in the technical intricacies of ChatGPT, industry professionals in AI and NLP seeking practical insights for real-world applications, and ethics and responsible AI practitioners focusing on mitigating ethical concerns.

In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines key digital media strategies, providing definitions and guidance on their integration into traditional marketing campaigns, and how they can significantly elevate consumer engagement and persuasion.Key topics include the role of immersive technologies, gamification, and AI in digital video advertising. The book serves as a useful resource for professionals specializing in ad design, equipping them with strategies for leveraging 3D, VR, and AR video formats. Moreover, researchers focused on gamification will find valuable insights into how game elements can enhance viewer interaction with digital video content.Ultimately, this text aims to empower marketers and researchers alike with the knowledge needed to optimize digital video advertisements, fostering improved consumer experiences and engagement in an increasingly digital marketplace.

As with any digital technology, there are concerns about how new advancements may affect our health, safety, security, privacy, and economy. The metaverse has potential, but as with any other universe, whether it be physical or digital, it also faces challenges. It is currently undefinable; neither good nor bad can be applied to it, falling under a spectrum that can be either advantageous or harmful to those who engage in it.Focusing on the main issues presented by the metaverse, including implementation, governance, ethical decision-making, sustainability, safety and security, intellectual property, and acceptable behavior issues, The Metaverse Dilemma explores a balanced viewpoint of the metaverse from both a theoretical and practical mindset, examining the challenges and opportunities faced when adopting and implementing the metaverse in business and everyday scenarios.Contributing to the fields of technology and sustainability through the lens of the metaverse, The Metaverse Dilemma is essential reading for entrepreneurs, start-up enthusiasts, students, researchers, and practitioners looking to understand the broader implications of the metaverse on the future of global society.

Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses.This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.

These days, the term "gamification" is increasingly, and at the same time, widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification refers to the practice of incorporating game concepts into non-game environments, such as a corporate website, online community, or company intranet, in order to boost employee engagement. Gamification aims to engage and motivate customers, staff members, and partners to encourage co-operation, sharing and interaction. Businesses utilize game elements, such as leaderboards, badges and rewards to recruit, onboard, and train new employees; to motivate compliance with administrative requirements, such as filing travel and expense reports, to engage remote teams and to improve employee performance.Gamification helps organization by encouraging the desired employee behaviour. This book considers the application of gamification and its implementation in the business context across global enterprises. It aims to explain the importance and applications of gamification towards the business context in areas including marketing, human resource management and financial services and provide an understanding of the essence of gamification in organizations, its role in the present. The book investigates the founded applications and games within the book chapters, based on the organizational behavioral context, international marketing management and financial services context. Furthermore, it presents practical real-world examples of application-based gamification for organizations in this book.