Richard E Petty – författare
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20 produkter
Attitudes And Persuasion
Classic And Contemporary Approaches
Av Richard E Petty, John T Cacioppo
Inbunden, 2019
3063 kr
Lägg i varukorg
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Attitudes And Persuasion
Classic And Contemporary Approaches
Av John T Cacioppo, Richard E Petty
E-bok, 2018
1060 kr
Lägg i varukorg
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Attitudes And Persuasion
Classic And Contemporary Approaches
Av John T Cacioppo, Richard E Petty
E-bok, 2018
1060 kr
Lägg i varukorg
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Attitude Strength
Antecedents and Consequences
Av Richard E. Petty, Jon A. Krosnick
Inbunden, 1995
2439 kr
Lägg i varukorg
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of …
Attitude Strength
Antecedents and Consequences
Av Richard E. Petty, Jon A. Krosnick
Häftad, 1995
1845 kr
Lägg i varukorg
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of …
Attitudes
Insights from the New Implicit Measures
Av Richard E. Petty, Russell H. Fazio
Inbunden, 2008
2439 kr
Lägg i varukorg
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown …
Attitudes And Persuasion
Classic And Contemporary Approaches
Av Richard E Petty, John T Cacioppo
Häftad, 1996
898 kr
Lägg i varukorg
This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.
Handbook of Personalized Persuasion
Theory and Application
Av Richard E. Petty, Andrew Luttrell m. fl.
Häftad, 2026
770 kr
Lägg i varukorg
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and …
Handbook of Personalized Persuasion
Theory and Application
Av Richard E. Petty, Andrew Luttrell m. fl.
Inbunden, 2025
3790 kr
Lägg i varukorg
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion.The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and …
Handbook of Personalized Persuasion
Theory and Application
Av Jacob D. Teeny, Andrew Luttrell m. fl.
E-bok, 2025
825 kr
Lägg i varukorg
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and …
Handbook of Personalized Persuasion
Theory and Application
Av Jacob D. Teeny, Andrew Luttrell m. fl.
E-bok, 2025
825 kr
Lägg i varukorg
The Handbook of Personalized Persuasion provides the most comprehensive and state-of-the-art review of the expansive literature on personalized messaging in persuasion. The book describes what features of people, messages, and contexts are most effective for personally tailored communication, and …
Attitudes
Insights from the New Implicit Measures
Av Russell H. Fazio, Richard E. Petty
E-bok, 2008
1043 kr
Lägg i varukorg
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has …
Attitudes
Insights from the New Implicit Measures
Av Russell H. Fazio, Richard E. Petty
E-bok, 2008
1074 kr
Lägg i varukorg
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has …
Attitudes
Insights from the New Implicit Measures
Av Richard E. Petty, Russell H. Fazio
Häftad, 2015
884 kr
Lägg i varukorg
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown …
Attitude Strength
Antecedents and Consequences
Av Jon A. Krosnick, Richard E. Petty
E-bok, 2014
2188 kr
Lägg i varukorg
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of …
Attitude Strength
Antecedents and Consequences
Av Jon A. Krosnick, Richard E. Petty
E-bok, 2014
2140 kr
Lägg i varukorg
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of …
Communication and Persuasion
Central and Peripheral Routes to Attitude Change
Av John T. Cacioppo, Richard E. Petty
E-bok, 2012
1893 kr
Lägg i varukorg
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub …
Communication and Persuasion
Central and Peripheral Routes to Attitude Change
Av Richard E. Petty, John T. Cacioppo
Häftad, 2011
1484 kr
Lägg i varukorg
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub …
Attitudes
Their Structure, Function and Consequences
Av Russell H. Fazio, Richard E. Petty
Inbunden, 2007
2439 kr
Lägg i varukorg
The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they …
Attitudes
Their Structure, Function and Consequences
Av Russell H. Fazio, Richard E. Petty
Häftad, 2007
1011 kr
Lägg i varukorg
The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they …
