Attitudes
Insights from the New Implicit Measures
AvRussell H. Fazio,Richard E. Petty
E-bok
PDF, Engelska, 20081 043 kr
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Beskrivning
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
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