Russell H. Fazio received his Ph.D. from Princeton University in 1978. He is currently the Harold E. Burtt Professor of Psychology at Ohio State University. Fazio’s program of research focuses upon attitudes, their formation, accessibility from memory, functional value, and the processes by which they influence attention, judgment, and behavior. He served as editor of the Journal of Experimental Social Psychology from 1999 to 2003. He has received numerous honors, including the APA Early Career Award (1983) and the Thomas M. Ostrom Award for Outstanding Contributions to Social Cognition (2006).Richard E. Petty received his B.A. (with high distinction) from the University of Virginia in 1973, and his Ph.D. in social psychology from Ohio State University in 1977. He is currently Distinguished University Professor of Psychology at Ohio State University. Petty’s work focuses on attitudes, persuasion, and social cognition. He is former editor of the Personality and Social Psychology Bulletin and author of seven books and over 200 journal articles and chapters. He has received various honors including the Distinguished Scientific Contribution Award from the Society for Personality and Social Psychology (2001) and the Society for Consumer Psychology (2000).

• Part 1: Conceptualizing Attitudes. Zanna,Rempel, Attitudes: A New Look at an Old Concept. Fazio, Sanbonmatsu,Powell, Kardes, On the Automatic Activation of Attitudes. Part 2: Measurement of Attitudes. Thurstone, Attitudes can be Measured. Schwarz, Self-Reports: How the Questions Shape the Answers. Cacioppo, Petty, Losch, Kim, Electromyographic Activity over Facial Muscle Regions can Differentiate the Valence and Intensity of Affective Reactions. Fazio,Jackson, Dunton, Williams, Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline? Greenwald, McGhee, Schwartz, Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Part 3: Affective, Cognitive, and Behavioral Bases of Attitudes. Fishbein, An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object. Zajonc, Feeling and Thinking: Preferences Need No Inferences. Chaiken,Baldwin, Affective-Cognitive Consistency and the Effect of Salient Behavioral Information on the Self-Perception of Attitudes. Haddock, Zanna, Esses, Assessing the Structure of Prejudicial Attitudes: The Case of Attitudes toward Homosexuals. Newby-Clark, McGregor, Zanna, Thinking and Caring about Cognitive Inconsistency: When and for Whom does Attitudinal Ambivalence Feel Uncomfortable? Part 4: Functions of Attitudes. Katz, The Functional Approach to the Study of Attitudes. Snyder,DeBono, Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising. Petty,Wegener, Matching versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages. Fein,Spencer, Prejudice as Self-Image Maintenance: Affirming the Self through Derogating Others. Fazio,Blascovich,Driscoll, On the Functional Value of Attitudes: The Influence of Accessible Attitudes on the Ease and Quality of Decision Making. Wilson,Schooler, Thinking Too Much: Introspection can Reduce the Quality of Preferences and Decisions.Part 5:Impact of Attitudeson Perception and Judgment. Hastorf,Cantril, They Saw a Game: A Case Study. Gord, Ross, Lepper, Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence. Ross, McFarland, Fletcher, The Effect of Attitude on the Recall of Personal Histories. Roskos-Ewoldsen,Fazio, On the Orienting Value of Attitudes: Attitude Accessibility as a Determinant of an Object’s Attraction of Visual Attention. Sweeney,Gruber, Selective Exposure: Voter Information Preferences and the Watergate Affair. Part 6: Impact of Attitudeson Behavior. LaPiere, Attitudes versus Actions. Lord, Lepper, Mackie, Attitude Prototypes as Determinants of Attitude-Behavior Consistency. Ajzen, Fishbein, Attitudinal and Normative Variables as Predictors of Specific Behaviors. Fazio,Williams, Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behavior Relations: An Investigation of the 1984 Presidential Election. Jordan, Zanna, Appendix: How to Read a Journal Article in Social Psychology.

Russell H. Fazio received his Ph.D. from Princeton University in 1978. He is currently the Harold E. Burtt Professor of Psychology at Ohio State University. Fazio’s program of research focuses upon attitudes, their formation, accessibility from memory, functional value, and the processes by which they influence attention, judgment, and behavior. He served as editor of the Journal of Experimental Social Psychology from 1999 to 2003. He has received numerous honors, including the APA Early Career Award (1983) and the Thomas M. Ostrom Award for Outstanding Contributions to Social Cognition (2006).Richard E. Petty received his B.A. (with high distinction) from the University of Virginia in 1973, and his Ph.D. in social psychology from Ohio State University in 1977. He is currently Distinguished University Professor of Psychology at Ohio State University. Petty’s work focuses on attitudes, persuasion, and social cognition. He is former editor of the Personality and Social Psychology Bulletin and author of seven books and over 200 journal articles and chapters. He has received various honors including the Distinguished Scientific Contribution Award from the Society for Personality and Social Psychology (2001) and the Society for Consumer Psychology (2000).

• Part 1: Conceptualizing Attitudes. Zanna,Rempel, Attitudes: A New Look at an Old Concept. Fazio, Sanbonmatsu,Powell, Kardes, On the Automatic Activation of Attitudes. Part 2: Measurement of Attitudes. Thurstone, Attitudes can be Measured. Schwarz, Self-Reports: How the Questions Shape the Answers. Cacioppo, Petty, Losch, Kim, Electromyographic Activity over Facial Muscle Regions can Differentiate the Valence and Intensity of Affective Reactions. Fazio,Jackson, Dunton, Williams, Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline? Greenwald, McGhee, Schwartz, Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Part 3: Affective, Cognitive, and Behavioral Bases of Attitudes. Fishbein, An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object. Zajonc, Feeling and Thinking: Preferences Need No Inferences. Chaiken,Baldwin, Affective-Cognitive Consistency and the Effect of Salient Behavioral Information on the Self-Perception of Attitudes. Haddock, Zanna, Esses, Assessing the Structure of Prejudicial Attitudes: The Case of Attitudes toward Homosexuals. Newby-Clark, McGregor, Zanna, Thinking and Caring about Cognitive Inconsistency: When and for Whom does Attitudinal Ambivalence Feel Uncomfortable? Part 4: Functions of Attitudes. Katz, The Functional Approach to the Study of Attitudes. Snyder,DeBono, Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising. Petty,Wegener, Matching versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages. Fein,Spencer, Prejudice as Self-Image Maintenance: Affirming the Self through Derogating Others. Fazio,Blascovich,Driscoll, On the Functional Value of Attitudes: The Influence of Accessible Attitudes on the Ease and Quality of Decision Making. Wilson,Schooler, Thinking Too Much: Introspection can Reduce the Quality of Preferences and Decisions.Part 5:Impact of Attitudeson Perception and Judgment. Hastorf,Cantril, They Saw a Game: A Case Study. Gord, Ross, Lepper, Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence. Ross, McFarland, Fletcher, The Effect of Attitude on the Recall of Personal Histories. Roskos-Ewoldsen,Fazio, On the Orienting Value of Attitudes: Attitude Accessibility as a Determinant of an Object’s Attraction of Visual Attention. Sweeney,Gruber, Selective Exposure: Voter Information Preferences and the Watergate Affair. Part 6: Impact of Attitudeson Behavior. LaPiere, Attitudes versus Actions. Lord, Lepper, Mackie, Attitude Prototypes as Determinants of Attitude-Behavior Consistency. Ajzen, Fishbein, Attitudinal and Normative Variables as Predictors of Specific Behaviors. Fazio,Williams, Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behavior Relations: An Investigation of the 1984 Presidential Election. Jordan, Zanna, Appendix: How to Read a Journal Article in Social Psychology.

Russell H. Fazio received his Ph.D. from Princeton University in 1978. He is currently the Harold E. Burtt Professor of Psychology at Ohio State University. Fazio’s program of research focuses upon attitudes, their formation, accessibility from memory, functional value, and the processes by which they influence attention, judgment, and behavior. He served as editor of the Journal of Experimental Social Psychology from 1999 to 2003. He has received numerous honors, including the APA Early Career Award (1983) and the Thomas M. Ostrom Award for Outstanding Contributions to Social Cognition (2006).Richard E. Petty received his B.A. (with high distinction) from the University of Virginia in 1973, and his Ph.D. in social psychology from Ohio State University in 1977. He is currently Distinguished University Professor of Psychology at Ohio State University. Petty’s work focuses on attitudes, persuasion, and social cognition. He is former editor of the Personality and Social Psychology Bulletin and author of seven books and over 200 journal articles and chapters. He has received various honors including the Distinguished Scientific Contribution Award from the Society for Personality and Social Psychology (2001) and the Society for Consumer Psychology (2000).

• Part 1: Conceptualizing Attitudes. Zanna,Rempel, Attitudes: A New Look at an Old Concept. Fazio, Sanbonmatsu,Powell, Kardes, On the Automatic Activation of Attitudes. Part 2: Measurement of Attitudes. Thurstone, Attitudes can be Measured. Schwarz, Self-Reports: How the Questions Shape the Answers. Cacioppo, Petty, Losch, Kim, Electromyographic Activity over Facial Muscle Regions can Differentiate the Valence and Intensity of Affective Reactions. Fazio,Jackson, Dunton, Williams, Variability in Automatic Activation as an Unobtrusive Measure of Racial Attitudes: A Bona Fide Pipeline? Greenwald, McGhee, Schwartz, Measuring Individual Differences in Implicit Cognition: The Implicit Association Test. Part 3: Affective, Cognitive, and Behavioral Bases of Attitudes. Fishbein, An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object. Zajonc, Feeling and Thinking: Preferences Need No Inferences. Chaiken,Baldwin, Affective-Cognitive Consistency and the Effect of Salient Behavioral Information on the Self-Perception of Attitudes. Haddock, Zanna, Esses, Assessing the Structure of Prejudicial Attitudes: The Case of Attitudes toward Homosexuals. Newby-Clark, McGregor, Zanna, Thinking and Caring about Cognitive Inconsistency: When and for Whom does Attitudinal Ambivalence Feel Uncomfortable? Part 4: Functions of Attitudes. Katz, The Functional Approach to the Study of Attitudes. Snyder,DeBono, Appeals to Image and Claims about Quality: Understanding the Psychology of Advertising. Petty,Wegener, Matching versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages. Fein,Spencer, Prejudice as Self-Image Maintenance: Affirming the Self through Derogating Others. Fazio,Blascovich,Driscoll, On the Functional Value of Attitudes: The Influence of Accessible Attitudes on the Ease and Quality of Decision Making. Wilson,Schooler, Thinking Too Much: Introspection can Reduce the Quality of Preferences and Decisions.Part 5:Impact of Attitudeson Perception and Judgment. Hastorf,Cantril, They Saw a Game: A Case Study. Gord, Ross, Lepper, Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence. Ross, McFarland, Fletcher, The Effect of Attitude on the Recall of Personal Histories. Roskos-Ewoldsen,Fazio, On the Orienting Value of Attitudes: Attitude Accessibility as a Determinant of an Object’s Attraction of Visual Attention. Sweeney,Gruber, Selective Exposure: Voter Information Preferences and the Watergate Affair. Part 6: Impact of Attitudeson Behavior. LaPiere, Attitudes versus Actions. Lord, Lepper, Mackie, Attitude Prototypes as Determinants of Attitude-Behavior Consistency. Ajzen, Fishbein, Attitudinal and Normative Variables as Predictors of Specific Behaviors. Fazio,Williams, Attitude Accessibility as a Moderator of the Attitude-Perception and Attitude-Behavior Relations: An Investigation of the 1984 Presidential Election. Jordan, Zanna, Appendix: How to Read a Journal Article in Social Psychology.